The Billionaire, the Most Exclusive Men’s Wear in the World

Milan Fashion Week is full on in its 3rd day, and what the gilded helicopter in the middle runway didn’t convey, the theme song to “Dallas” did.

The Billionaire brand founded by Italian businessman and former Formula One manager Flavio Briatore is re-launching under the creative direction of German designer Philipp Plein, who’s goal it is to make it the most exclusive men’s brand in the world.

Mr. Plein’s team scoured modeling agencies for gray bearded men to play oilmen in his Billionaire fantasy.

“He is a genius,” Mr. Briatore said of the designer after Monday’s preview. “Luxury is a very important niche. It creates jobs.”

Mr. Briatore’s next date: Friday, in Washington DC for the Inauguration of friend Donald Trump, as President of the United States. The Italian businessman jets to Washington Tuesday.

Have a terrific week.

  billionaire, brand, Donald Trump, exclusive, fashion, Formula One, inauguration, menswear, Milan, Washington

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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