The Billionaire, the Most Exclusive Men’s Wear in the World
Milan Fashion Week is full on in its 3rd day, and what the gilded helicopter in the middle runway didn’t convey, the theme song to “Dallas” did.
The Billionaire brand founded by Italian businessman and former Formula One manager Flavio Briatore is re-launching under the creative direction of German designer Philipp Plein, who’s goal it is to make it the most exclusive men’s brand in the world.
Mr. Plein’s team scoured modeling agencies for gray bearded men to play oilmen in his Billionaire fantasy.
They all wore cowboy hats, boots and tight pants, and walked with a knowing swagger.
After that, they had their choice of leather jackets , from short and sporty to long and showy in purple with a fur collar, suede coats and tuxedo jackets.
“He is a genius,” Mr. Briatore said of the designer after Monday’s preview. “Luxury is a very important niche. It creates jobs.”
Mr. Briatore’s next date: Friday, in Washington DC for the Inauguration of friend Donald Trump, as President of the United States. The Italian businessman jets to Washington Tuesday.
Have a terrific week.