Apple Inc. (NASDAQ:AAPL) is becoming a camera company

Apple Inc. (NASDAQ:AAPL) is becoming a camera company

Apple Inc. (NASDAQ:AAPL) is becoming a camera company

The iPhone 11 models Apple launched this week were more camera than phone.

Sure, they can still send texts, download apps, and make video calls, but Apple spent a lot of time and effort marketing its new phones as powerful photography machines.

It’s the latest sign that camera technology is where Apple believes it can make the biggest improvements to the iPhone and where it can distinguish itself from its rivals including Samsung and Huawei, whose cameras have been competitive or even better than the iPhone’s at some aspects, according to technology industry analysts.

Apple spent 13 minutes of its 100-minute press conference talking about the high-end iPhone 11 Pro camera — more time than it spent on launching Apple Arcade, Apple TV+, or the new iPad, and just slightly less time than the 16 minutes it spent talking about new Apple Watch models, according to an analysis from independent Apple analyst Neil Cybart. Apple also spent seven minutes discussing the lower-end iPhone 11 camera, according to a transcript of the event.

“Camera, Camera, Camera is the new iPhone 11,” Deutsche Bank analyst Jeriel Ong said in a note earlier this week reacting to the launch.

Apple’s ”‘secret sauce’ is more in the software and how Apple is leveraging AI for photography,” Zimmerman said. “They presented the Deep Fusion feature that helps with the small details in a shot all driven by the AI capability of the A13 Bionic.”

“It takes a lot of resources and only a few can do this, so Apple is among the top 5 but were they the first to market with a triple-camera system leveraging AI and high-end hardware? No,” she continued, noting that both Samsung and Huawei currently have triple-camera systems on the market.

The rise of “pro” cameras on smartphones has led to a sharp drop in standalone camera sales, according to stats from the Camera and Imaging Products Association analyzed by venture capitalist Om Malik. There were 20 million digital cameras sold in 2018, down from 120 million in 2008. (Apple sold nearly 218 million iPhones in its fiscal 2018 and research firm IDC estimates there were 1.4 billion smartphones sold that year.)

“Because hundreds of millions of phones are sold every year, it is possible for companies like Apple, Google, Samsung and Huawei to pour billions into researching and improve their phone cameras, not to mention the software and algorithms.” Malik wrote. “Thanks to this cocktail of better chips, better processing, better sensor and ever-improving algorithms, the future belongs to computational photography.”

Technical Indicators

Overall, the bias in prices is: Upwards.

Note: this chart shows extraordinary price action to the upside.

By the way, prices are vulnerable to a correction towards 204.15.

The projected upper bound is: 230.17.

The projected lower bound is: 207.90.

The projected closing price is: 219.04.


A black body occurred (because prices closed lower than they opened).
During the past 10 bars, there have been 4 white candles and 6 black candles for a net of 2 black candles. During the past 50 bars, there have been 25 white candles and 25 black candles.

A falling window occurred (where the bottom of the previous shadow is above the top of the current shadow). This usually implies a continuation of a bearish trend. There have been 5 falling windows in the last 50 candles–this makes the current falling window even more bearish.

Momentum Indicators

Momentum is a general term used to describe the speed at which prices move over a given time period. Generally, changes in momentum tend to lead to changes in prices. This expert shows the current values of four popular momentum indicators.

Stochastic Oscillator

One method of interpreting the Stochastic Oscillator is looking for overbought areas (above 80) and oversold areas (below 20). The Stochastic Oscillator is 74.3309. This is not an overbought or oversold reading. The last signal was a sell 0 period(s) ago.

Relative Strength Index (RSI)

The RSI shows overbought (above 70) and oversold (below 30) areas. The current value of the RSI is 60.32. This is not a topping or bottoming area. A buy or sell signal is generated when the RSI moves out of an overbought/oversold area. The last signal was a buy 71 period(s) ago.

Commodity Channel Index (CCI)

The CCI shows overbought (above 100) and oversold (below -100) areas. The current value of the CCI is 89. This is not a topping or bottoming area. The last signal was a sell 0 period(s) ago.


The Moving Average Convergence/Divergence indicator (MACD) gives signals when it crosses its 9 period signal line. The last signal was a buy 6 period(s) ago.

Rex Takasugi – TD Profile

APPLE INC closed down -4.335 at 218.750. Volume was 44% above average (neutral) and Bollinger Bands were 1% wider than normal.

Open     High      Low     Close     Volume___
220.000 220.790 217.020 218.750 39,763,296
Technical Outlook 
Short Term: Overbought
Intermediate Term: Bullish
Long Term: Bullish
Moving Averages: 10-period     50-period     200-period
Close: 214.65 207.06 187.12
Volatility: 28 34 37
Volume: 27,911,518 27,196,230 30,977,542

Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.


APPLE INC gapped down today (bearish) on normal volume. Possibility of a Runaway Gap which usually signifies a continuation of the trend. Four types of price gaps exist – Common, Breakaway, Runaway, and Exhaustion. Gaps acts as support/resistance.
APPLE INC is currently 16.9% above its 200-period moving average and is in an upward trend. Volatility is low as compared to the average volatility over the last 10 periods. Our volume indicators reflect moderate flows of volume into AAPL.O (mildly bullish). Our trend forecasting oscillators are currently bullish on AAPL.O and have had this outlook for the last 17 periods.

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