Home US Stocks Apple Inc. (NASDAQ:AAPL) Apple Inc. (NASDAQ:AAPL) in Deal With Amazon Allows Prime Video Users to...

Apple Inc. (NASDAQ:AAPL) in Deal With Amazon Allows Prime Video Users to Make In-App Purchases


Apple Inc. (NASDAQ:AAPL) in Deal With Amazon Allows Prime Video Users to Make In-App Purchases

Apple Inc. (AAPL) is allowing Amazon.Com Inc.’s (AMZN) Prime Video subscribers to buy or rent video content using the e-commerce company’s app on their iPhones and other Apple devices.

The deal marks a change in Apple’s policy. Previously the tech giant had a policy of taking a 30% cut from all content purchased inside video apps on its iOS devices. Now providers can charge consumers directly using their own payment systems without paying a commission to Apple.

Five-star analyst Jim Kelleher at Argus Research this week reiterated his Buy rating for the stock, citing Apple’s “multiple strengths” to carry it through a difficult period, which includes wearables, services, and a strong online business.

Overall, Apple has a Moderate Buy consensus rating based on 35 analysts covering the stock. The consensus rating breaks down into 24 Buys, 9 Holds and 2 Sells. The $316.16 average price target indicates a 32% upside potential for the shares in the coming 12 months.

Amazon enjoys a Strong Buy consensus rating from the 37 Wall Street analysts covering the stock in the last three months who are split into 36 Buys and 1 Hold. The $2,432.91 average price target implies a 28% potential gain in the shares in the coming 12 months.

Technical Indicators

Overall, the bias in prices is: Downwards.

Note: this chart shows extraordinary price action to the downside.

By the way, prices are vulnerable to a correction towards 283.47.

The projected upper bound is: 280.80.

The projected lower bound is: 206.15.

The projected closing price is: 243.47.


A white body occurred (because prices closed higher than they opened).
During the past 10 bars, there have been 4 white candles and 6 black candles for a net of 2 black candles. During the past 50 bars, there have been 28 white candles and 22 black candles for a net of 6 white candles.

Momentum Indicators

Momentum is a general term used to describe the speed at which prices move over a given time period. Generally, changes in momentum tend to lead to changes in prices. This expert shows the current values of four popular momentum indicators.

Stochastic Oscillator

One method of interpreting the Stochastic Oscillator is looking for overbought areas (above 80) and oversold areas (below 20). The Stochastic Oscillator is 29.4906. This is not an overbought or oversold reading. The last signal was a sell 2 period(s) ago.

Relative Strength Index (RSI)

The RSI shows overbought (above 70) and oversold (below 30) areas. The current value of the RSI is 43.58. This is not a topping or bottoming area. A buy or sell signal is generated when the RSI moves out of an overbought/oversold area. The last signal was a buy 23 period(s) ago.

Commodity Channel Index (CCI)

The CCI shows overbought (above 100) and oversold (below -100) areas. The current value of the CCI is -36. This is not a topping or bottoming area. The last signal was a buy 7 period(s) ago.


The Moving Average Convergence/Divergence indicator (MACD) gives signals when it crosses its 9 period signal line. The last signal was a buy 5 period(s) ago.

Rex Takasugi – TD Profile

APPLE INC closed up 4.020 at 244.930. Volume was 3% below average (neutral) and Bollinger Bands were 54% wider than normal.

Open     High      Low     Close     Volume___
240.340 245.150 236.900 244.930 41,483,492
Technical Outlook 
Short Term: Neutral
Intermediate Term: Bearish
Long Term: Bearish
Moving Averages: 10-period     50-period     200-period
Close: 244.71 287.91 250.82
Volatility: 90 88 50
Volume: 62,337,192 53,812,436 33,646,200

Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.


APPLE INC is currently 2.3% below its 200-period moving average and is in an downward trend. Volatility is high as compared to the average volatility over the last 10 periods. Our volume indicators reflect volume flowing into and out of AAPL.O at a relatively equal pace (neutral). Our trend forecasting oscillators are currently bearish on AAPL.O and have had this outlook for the last 30 periods.

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