Apple Inc. (NASDAQ:AAPL) iconic Fifth Avenue store reopens

Apple Inc. (NASDAQ:AAPL) iconic Fifth Avenue store reopens

Apple Inc. (NASDAQ:AAPL) iconic Fifth Avenue store reopens

The Fifth Avenue Apple Store, otherwise known as the “cube,” reopens to the public on Friday at 8 a.m. ET. CNBC was invited to take a look before it officially reopens — here’s a tour of what it looks like inside.

The flagship store in New York has been closed for renovations since January 2017 but reemerged with a colorful (though temporary) rainbow glass covering earlier this month. It first opened in 2006 and was renovated in 2011.

Customers enter through the glass cube, steps away from New York’s Central Park, and take either an elevator or stairs down to an underground store. Apple said it worked with its architect to “reimagine the plaza” to “remove the boundaries from Fifth Avenue.” Apple added 18 “sky lenses” and “62 sky lights” to bring light down into the store. There are also two new entrances, to the north and to the south of the cube.

Friday’s reopening coincides with the launch of Apple’s new iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. The location will be open 24 hours a day.

Apple Fifth Avenue will be staffed with 900 employees who speak over 30 languages. With the all-new Apple Watch Series 5, customers can experience the highly personal Apple Watch Studio to create a custom Apple Watch that expresses their individual style. For iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, Specialists can assist customers with free Personal Setup for the quickest and easiest way to find the right plan, transfer data and start enjoying their new iPhone. And with Apple Trade In, iPhone is even more affordable.Apple Fifth Avenue reopens tomorrow at 8 a.m.

Apple team members prepare the reimagined Apple Fifth Avenue for Friday’s iPhone 11, iPhone 11 Pro and Apple Watch Series 5 launch.

Technical Indicators

Overall, the bias in prices is: Upwards.

Note: this chart shows extraordinary price action to the upside.

By the way, prices are vulnerable to a correction towards 206.60.

The projected upper bound is: 232.32.

The projected lower bound is: 210.31.

The projected closing price is: 221.31.


A black body occurred (because prices closed lower than they opened).
During the past 10 bars, there have been 5 white candles and 5 black candles. During the past 50 bars, there have been 25 white candles and 25 black candles.

Momentum Indicators

Momentum is a general term used to describe the speed at which prices move over a given time period. Generally, changes in momentum tend to lead to changes in prices. This expert shows the current values of four popular momentum indicators.

Stochastic Oscillator

One method of interpreting the Stochastic Oscillator is looking for overbought areas (above 80) and oversold areas (below 20). The Stochastic Oscillator is 52.3493. This is not an overbought or oversold reading. The last signal was a sell 4 period(s) ago.

Relative Strength Index (RSI)

The RSI shows overbought (above 70) and oversold (below 30) areas. The current value of the RSI is 61.17. This is not a topping or bottoming area. A buy or sell signal is generated when the RSI moves out of an overbought/oversold area. The last signal was a buy 75 period(s) ago.

Commodity Channel Index (CCI)

The CCI shows overbought (above 100) and oversold (below -100) areas. The current value of the CCI is 75. This is not a topping or bottoming area. The last signal was a sell 4 period(s) ago.


The Moving Average Convergence/Divergence indicator (MACD) gives signals when it crosses its 9 period signal line. The last signal was a buy 10 period(s) ago.

Rex Takasugi – TD Profile

APPLE INC closed down -1.810 at 220.960. Volume was 17% below average (neutral) and Bollinger Bands were 17% wider than normal.

Open     High      Low     Close     Volume___
222.010 223.760 220.370 220.960 22,187,876
Technical Outlook 
Short Term: Neutral
Intermediate Term: Bullish
Long Term: Bullish
Moving Averages: 10-period     50-period     200-period
Close: 219.39 208.57 187.97
Volatility: 24 34 37
Volume: 28,210,482 27,322,156 30,570,662

Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.


APPLE INC is currently 17.5% above its 200-period moving average and is in an upward trend. Volatility is low as compared to the average volatility over the last 10 periods. Our volume indicators reflect moderate flows of volume into AAPL.O (mildly bullish). Our trend forecasting oscillators are currently bullish on AAPL.O and have had this outlook for the last 21 periods.

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