Apple Inc. (NASDAQ:AAPL) Counts on Isabel Ge Mahe to Turn China Around

Apple Inc. (NASDAQ:AAPL) Counts on Isabel Ge Mahe to Turn China Around

Apple Inc. (NASDAQ:AAPL) Counts on Isabel Ge Mahe to Turn China Around

  • Mahe, 43, is taking on a critical new role at Apple. In July, CEO Tim Cook named her the first-ever vice president and managing director for Apple in what it calls Greater China—the mainland plus Hong Kong and Taiwan.
  • Apple’s other sales regions don’t have lead execs; the company prides itself on its “functional” structure, with teams grouped by what they do, not location. But it’s time for Apple to think different in China.
  • The world’s second-largest economy is crucial to Apple’s future—and right now the business there is headed in the wrong direction. In the most recent quarter, the China region accounted for 18% of Apple’s revenues, down from a peak of 29% in early 2015.
  • It was the sixth straight quarter of ebbing sales. Apple is hoping that the rollout of its new iPhone 8 and X models will reverse the decline.
  • It’s up to Mahe, a fluent Mandarin speaker, to deliver that turnaround. But if the professional stakes are high, the new job carries personal significance too. For Mahe, the move is a homecoming.
  • Mahe is No. 12 on our Most Powerful Women International Edition list.

Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. The Company distributes its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In February 2012, the Company acquired app-search engine Chomp.

Overall, the bias in prices is: Downwards.

Short term: Prices are moving.

Intermediate term: Prices are ranging.

Note: this chart shows extraordinary price action to the downside.

The projected upper bound is: 157.88.

The projected lower bound is: 146.06.

The projected closing price is: 151.97.

APPLE INC closed down -1.500 at 151.890. Volume was 99% below average (consolidating) and Bollinger Bands were 6% wider than normal.

Open           High           Low            Close        Volume
152.020      152.270     150.560     151.890     238,850

Technical Outlook
Short Term: Oversold
Intermediate Term: Bearish
Long Term: Bullish

Moving Averages: 10-period           50-period        200-period
Close:                       157.89                157.03              142.28
Volatility:                20                       24                     21
Volume:                   36,085,948      27,842,504     27,293,960

Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.


APPLE INC gapped down today (bearish) on light volume. Possibility of a Common Gap which usually coincides with a lack of interest in the security. Common Gaps are fairly irrelevent for forecasting purposes. Four types of price gaps exist – Common, Breakaway, Runaway, and Exhaustion. Gaps acts as support/resistance.
APPLE INC is currently 6.8% above its 200-period moving average and is in an downward trend. Volatility is relatively normal as compared to the average volatility over the last 10 periods. Our volume indicators reflect volume flowing into and out of AAPL.O at a relatively equal pace (neutral). Our trend forecasting oscillators are currently bearish on AAPL.O and have had this outlook for the last 7 periods.

Momentum is a general term used to describe the speed at which prices move over a given time period. Generally, changes in momentum tend to lead to changes in prices. This expert shows the current values of four popular momentum indicators.

Stochastic Oscillator

One method of interpreting the Stochastic Oscillator is looking for overbought areas (above 80) and oversold areas (below 20). The Stochastic Oscillator is 16.6403. This is an oversold reading. However, a signal is not generated until the Oscillator crosses above 20 The last signal was a buy 3 period(s) ago.

Relative Strength Index (RSI)

The RSI shows overbought (above 70) and oversold (below 30) areas. The current value of the RSI is 33.51. This is not a topping or bottoming area. A buy or sell signal is generated when the RSI moves out of an overbought/oversold area. The last signal was a sell 30 period(s) ago.

Commodity Channel Index (CCI)

The CCI shows overbought (above 100) and oversold (below -100) areas. The current value of the CCI is -223.This is an oversold reading. However, a signal isn’t generated until the indicator crosses above -100. The last signal was a buy 5 period(s) ago.


The Moving Average Convergence/Divergence indicator (MACD) gives signals when it crosses its 9 period signal line. The last signal was a sell 12 period(s) ago.

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John Heffernan

John Heffernan is a Junior Analyst at HEFFX. John is studying Economics and is a contributor on equities at Live Trading News.

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