Animals Health Market Analysis

Animals Health Market Analysis

Market Overview
– Developments in the animal farming sector and changing societal attitude toward pet animals have resulted in an increased demand for fast and reliable diagnostic techniques. Molecular diagnostics possess the potential to address this growing demand. As of 2018, more than 60% of the US population owned a pet/companion animal. There is an increasing trend of treating pets as family members, which has increased the healthcare demands for veterinary applications. Additionally, there is a booming market for molecular diagnostics technology in the United States. The players in the molecular diagnostics market are expanding to provide services beyond human applications in the form of animal diagnostics.

– The increasing pet population is one of the reasons for the rising health expenditure on animals, globally. As per the estimates of the American Pet Products Association, the total American pet industry expenditure is expected to reach USD 75.38 billion by end 2019, up from USD 72.56 billion in 2018. The rise in animal health expenditure is expected to drive the growth of the veterinary molecular diagnostics market, as a significant portion of pet owners are expected to use advanced diagnostic modalities for animals, for various disease conditions.
– Furthermore, there is an increase in the livestock population, owing to the huge demand for animal-derived products. This is expected to increase the demand for molecular diagnostic tests in the next coming years.

Scope of the Report
Veterinary molecular diagnostics refer to the molecular diagnostic techniques that are employed to analyze samples originating from animals (companion, domestic, etc.). Veterinary molecular diagnostics primarily focuses on the detection, identification, and genotyping of pathogens.

Key Market Trends
The Kits and Reagents Segment is Expected to Register Robust Growth During The Forecast Period

Majority of the commercial products in the global veterinary molecular diagnostics market are available in the form of kits. These kits are predominantly based on PCR techniques and help in the screening of a family of related disorders. The kits based on microarrays are steadily increasing their market share. Over the forecast period, many products based on immune-assays are expected to receive marketing approval. There are several assays linked to pathogen and viruses detection, which are combined with the PCR techniques, such as Porcine Epidemic Diarrhea Virus (PEDv), Porcine Deltacoronavirus (PDCoV), and Transmissible Gastroenteritis Virus (TGEV). Different companies have specialization and resources restricted for assays to be useful for a certain category of animals, which is among the major challenge for the use of molecular diagnostics. However, over the forecast period, the kits and reagent segment is poised to register rapid growth, due to the growing trend of performing tests at the large scale across multiple hospitals.

North America is Expected to Retain the Largest Share in the Market

In 2018, North America had the largest share in the market studied. Additionally, the North American region is expected to exhibit the highest growth rate over the forecast period. This is primarily due to the increasing trend of pet ownership in the region and rising demand for animal-based proteins in the region. The United States is expected to retain its significant market share, owing to factors, such as rising pet adoption and increasing per capita animal healthcare expenditure. In addition, the rise in the prevalence of various animal diseases and injuries has been identified as the major factor fueling market growth.

Competitive Landscape
There are several well-established companies operating in the global market, with diagnostics kits and reagents specific to molecular diagnostics, such as IDEXX. The vet provides its customer with a range of products to simplify real-time PCR testing, including kits for sample preparation, extraction, and amplification.

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Ivy Heffernan

Ivy Heffernan, student of Economics at Buckingham University. Junior Analyst at HeffX and experienced marketing director.

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