Zero sugar, one-hundred percent flavor and three new variants – if it sounds too good to be true. That’s probably because you haven’t tried new Smirnoff Zero Sugar Infusions yet. The new line from Smirnoff comes just in time for the warmer months and as a more balanced lifestyle is top of mind for many. In fact, seventy-seven percent of people are reporting cutting back on added sugars. Smirnoff Zero Sugar Infusions offers a zero sugar option with all the flavor, perfect for those who want to have their (sugar-free) cake and eat it too!
Infused with natural flavors, the brand-new Smirnoff Zero Sugar Infusions lineup features three flavor variants. Cucumber & Lime, Watermelon & Mint and Strawberry & Rose. All of which will give vodka enthusiasts 21+ a delicious, sugar-free option without sacrificing taste. Whether brunching with your besties or hosting a backyard gathering of friends and family, it’s guaranteed to bring the flavor and fun to any party or occasion!
“As a leader in the vodka category, Smirnoff has built a reputation for creating breakthrough innovations based on consumers’ evolving taste preferences,” said Jay Sethi, Vice President, SMIRNOFF, Diageo North America. “Now more than ever, consumers are demanding lower sugar options that are still delicious. With the launch of new Smirnoff Zero Sugar Infusions, we are proud to embrace the zero sugar trend in order to grow the category and give everyone 21+ an accessible way to enjoy a zero sugar spirit.”