Netflix (NASDAQ:NFLX) says ‘The Irishman’ Viewed by 26.4-M Households in 1st Week of Streaming


Netflix has revealed the 1st numbers for how many customers watched The Irishman, the streamer’s high-profile crime epic from director Martin Scorsese.

According to the company, 26,404,081 accounts watched the film during its 1st 7 days on Netflix, putting it roughly on par with last year’s Bird Box when it comes to overall views during the 1st week.

According to Ted Sarandos, Netflix’s chief content officer, that 26.4-M number counts any account that watched at least 70% of the film. That number also just refers to Netflix streams, and doesn’t include anyone who saw it during the film’s 1-month limited theatrical run.

The reveal of The Irishman’s viewer count comes after ratings firm Nielsen published its own estimate last week, saying that 13.2-M viewers watched The Irishman within the 1st 5 days. While Nielsen’s numbers cover a slightly shorter period of time, Netflix’s actual number of viewers is still more than 2X the original estimate.

Netflix Content Chief says 26.4-M homes watched 70% or more of “The Irishman” in 1st week. Anticipates 40-M households in 1st month.

Mr. Sarandos reportedly commented that Netflix expects The Irishman to reach about 40-M views in the 1st month of release, or nearly half the 80-M number that Bird Box reached last year, despite the similar start for both films.

Part of that may be due to the viral success of Bird Box, which spawned several popular memes after release that kept it in social media conversation. Or it may simply be that The Irishman is simply less popular than a dramatic horror movie like Bird Box as an item of popular culture.

Netflix generally does not reveal exact numbers for how many people viewed its content, making the reveal for The Irishman is notable. And despite the lowered expectation for the rest of the month, the fact that Netflix is choosing to release numbers for The Irishman at all seems to indicate that the company is at least somewhat pleased with the performance of the pricey $160-M drama so far.

HeffX-LTN’s overall technical outlook for Netflix is Neutral in here.

I saw it in the theater, liked it, Joe Pesci is the Star!

Stay tuned…