Luxury Investments: Rolex Watches have Bested the DJIA Over the Last 10 Years

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Over the past 10 years Rolexes have outperformed the US property market, proven to be a better investment than gold, and offered better returns than the Dow Jones Industrial Average…”–Paul Ebeling

…they are likely to perform better over the next 10 yrs, too!

People who are not familiar with watches probably know Rolex. It’s the world’s Top watch brand and the most recognizable brands on the planet. It is a wearable symbol for success, prestige and luxury.

People who are familiar with watches know that investing in Rolexes is good business. Demand is so high for the high-end timepieces that virtually every model they sell either resist depreciation or quickly start appreciating as soon as you leave the boutique with popular vintage models such as the legendary ‘Paul Newman’ Daytona ranking among some of the most sought-after watches in the world.

But seasoned watch collectors might be surprised as to how well Rolexes perform as an investment when you actually sit down and crunch the numbers. We had an expert crunch the numbers for us, and the results are astounding.

Evaluating percentage increases for gold and real estate, based on inflation-adjusted values for gold from and median sales price data for houses sold in the US from the Federal Reserve Economic Data (FRED) database, Rolex watches significantly outperformed both.

Plus, when it came to the Dow Jones Industrial Average returns are comparable to a bit higher over the frame, but Rolex produced significantly higher appreciation percentages over the past 5 yrs meaning that over the next 10yrs, Rolexes will likely best the Dow Jones. That is, they are a better bet.

We learned that the VirusCasedemic supercharged Rolex prices, as the data revealed that the average price of a used Rolex watch has skyrocketed from less than $5,000 in Y 2011 to more than $13,000 by the end of Y 2021.

The trend shows no signs of slowing in Y 2022, so the business case for investing in Rolexes gets more compelling.

The other big advantage of investing in Rolex watches is that they are an investment you can enjoy. You cannot wear an ETF or a gold nugget on your wrist, but you can certainly wear a gold Rolex Day-Date President.

The same holds true for Patek Phillipe and then some!

Have a healthy, prosperous weekend, Keep the Faith!