The Hollywood coronavirus shutdown happened just as Comcast Corp. and Walt Disney Co. were getting their streaming products off the ground, each spend billions of dollars on new content.
Disney+ and Apple TV+ both launched in November, while Comcast’s NBCUniversal is introducing its Peacock service on 15 April.
Quibi, a startup created by a pair of media and tech veterans that’s reportedly raised $1.75-B in funding, launched Monday.
With almost everyone home and in front of their TVs and devices, these companies will have a chance to attract more subscribers, while viewers gain more options for passing time.
None of these apps alone may have enough to watch or offer sufficient variety for the average household, as he most sought-after programs have been divvied up among the different services, which each charge their own monthly fees.
Viewers may grow tired with of any of these streaming apps when forced to spend so much extra time with 1, potentially creating more volatile churn rates, the closely tracked measurement of customers canceling subscriptions.
This will be a test for the streaming newbies and even Netflix that’s made all the more challenging if new content stops flowing.
New theatrical releases are caught in the middle of this.
For a big-budget film like “F9,” the latest installment of “The Fast and the Furious” franchise, bypassing hundreds of millions of dollars in box-office revenue is not an option.
So, Universal Pictures pushed back the release to next April. But with “Trolls World Tour,” Universal decided to make the movie available to rent on-demand for $20 instead of just delaying its theatrical debut.
Other studios are having to make similar decisions.
It raises the question of how all these delayed movies will fit into exhibitors’ schedules once theaters do reopen.
As moviegoers grow accustomed to being able to see 1st-run films at home, and as streaming services try to entice their subscriber bases, a potential outcome may be shorter theatrical windows and an industry that is forever changed, or maybe not, and the theater experience happen again a bigger way.
Have a healthy day, stay at home, Keep the Faith!