The car epitomizing La Nuova Dolce Vita is showcased for the 1st time globally outside the Eternal City
Following its 1st global reveal during an exclusive event held in Italy’s iconic capital last November, the Ferrari Roma made its 1st appearance in the world on 7 February at a launch party held at Bulgari Hotel & Resorts, Dubai.
With its distinctive flair and style, the car is a contemporary representation of the carefree, pleasurable way of life that characterised Rome in the 1950’s and ‘60’s.
The Ferrari Roma offers discerning clients the finesse and refinement that brings the concept of “la Dolce Vita” right up to date.
Not only is the Ferrari Roma an icon of Italian design, but it also represents the pinnacle of performance in this category, thanks to its turbo-charged V8 from the family of engines that has won the overall International Engine of the Year award four years running. In this version, the engine reaches 620 cv at 7500 rpm and is coupled with the new 8-speed DCT gearbox that was first introduced on the SF90 Stradale.
The Ferrari Roma’s dynamic development was focused on delivering superior driving pleasure and comfort thanks to the low vehicle weight and to the introduction of the latest evolution of the Side Slip Control. The Ferrari Roma’s chassis benefits from the technology developed by Ferrari for its new generation models; bodyshell and chassis have been redesigned to incorporate the latest weight reduction and advanced production technologies. In fact, 70% of its components are entirely new. The mid-front-engined 2+2 Ferrari Roma has the best weight/power ratio in its segment (2.37 kg/cv), which enhances handling dynamics and responsiveness.
To guarantee best-in-class aerodynamic performance whilst still retaining the Ferrari Roma’s stylistic purity, Maranello engineers developed several leading-edge technologies, most notably a mobile rear spoiler integrated into the rear screen designed to retain the car’s formal elegance when retracted and guarantee the downforce essential for the car’s extraordinary performance by automatically deploying at high speeds.
The Ferrari Roma’s design took inspiration from the concept of sporty elegance celebrated in the most legendary grand touring Ferraris of the 1960’s, front-engined cars with simple yet elegant forms and a 2+2 fastback coupé design.
The Ferrari Roma shares many of these characteristics and embodies an extremely modern design language; its pure, refined styling and perfect proportions cleverly conceal the car’s power and sportiness.
A new architectural concept for volumes and forms was developed for the Ferrari Roma’s cabin. The idea was to create 2 separate spaces or cells, one each for driver and passenger, in an evolution of the Dual Cockpit concept introduced on other cars in the range.
The strikingly innovative look of this dual cockpit was achieved by extending the philosophy applied to the dash to the entire cabin.
A cleverly balanced combination of elegance and sportiness brings a sense of exceptional refinement and unique character to the interior, thanks to a spare, modern design language that underscores the formal purity of both lines and volumes.
Thus, the cabin is defined by elements that develop organically and as one around the whole concept of space and its perception.
Ferrari’s unparalleled quality standards and increasing focus on client service underpin the extended seven-year maintenance program offered with the Ferrari Roma.
Available across the entire Ferrari range, the program covers all regular maintenance for the first seven years of the car’s life. This scheduled maintenance is an exclusive service that allows clients the certainty that their car is being kept at peak performance and safety over the years.
Enzo Ferrari’s iconic Italian Supercar manufacturer claimed the title according to the latest Brand Finance Global 500 2019 report launched at the World Economic Forum in Davos.
HeffX-LTN overall technical outlook for RACE is Neutral to Bullish, there is resistance at 175.00, and Key support is solid at 169.65, the stock has established strong long term support. The MACD is Very Bullish in here
Ferrari finished at 173.79 +2.63 Wednesday in NY.
Ferrari will continue to create value in the long term. Ferrari is a quality 1st long term luxury products investment, and I have called it at it at 200+/share long term, adjusting it to 200/share short term and siding with BAML to 230 long term for now.