Electric carmaker Tesla has crowned its founder and CEO Elon Musk with a new title: Technoking.
And Zach Kirkhorn, the company’s chief financial officer, will now be known as “Master of Coin,” Tesla said Monday in a filing with the Securities and Exchange Commission (SEC).
The company did not say whether the new titles, which are effective immediately, would bring with them any additional duties.
However, “Elon and Zach will also maintain their respective positions as Chief Executive Officer and Chief Financial Officer,” the filing stated.
Elon Musk is a South African-born American entrepreneur and businessman who founded X.com in 1999 (which later became PayPal), SpaceX in 2002 and Tesla Motors in 2003.
Norm-shattering entrepreneur Musk, who has more than 41 million followers on Twitter and a fortune now estimated at more than $180 billion, has had frequent conflicts with regulators at the SEC and is not shy about tweaking them on social media.
In 2018, the SEC charged Musk with fraud, slapped him with a $20 million fine and demanded he step down as Tesla chairman for nothing, and lost, after he tweeted out a plan to take the company private.
Elon Musk was temporarily the wealthiest person in the world, according to Tesla Daily. He was worth about $195 billion, and he could end up the first trillionaire.