Box Office: ‘Birds of Prey’ Tethered to Just $33.3-M Open


The Margot Robbie-led DC superhero pic opened almost $20-M behind expectations.

Birds of Prey and the Fantabulous Emancipation of One Harley Quinn failed to gain altitude in its box office debut at the weekend, earning a weak $33.3-M from 4,236 theaters to mark 1 of the lowest domestic launches for a studio superhero pic.

The female-led film struggled overseas, where it bowed to $48-M from 78 markets for a global start of $81.3-M.

The sports an R rating, and the Warner Bros. and DC title had been tracking to start off with at least $50 to $55-M in North America and $60-M or more offshore.

The film faced challenges before getting to the big screen. Reshoots were ordered after the studio saw a 1st cut, with John Wick director Chad Stahelski enlisted to work alongside Yan and infuse Birds with more action.

So far, Birds of Prey is skewing male (53%), according to leading exit polling service PostTrak. CinemaScore, which only surveyed a smattering of cinemas on Friday, showed a different result, with females making up 51% of its respondents.

Birds of Prey earned strong reviews, while receiving a B+ CinemaScore. The film’s R-rating, which automatically keeps teenagers out. On Friday, 73% of ticket buyers were 25 and under, according to PostTrak. The film came in #1 for the weekend.

Warner Bros. has suffered a string of misses and underperformers in recent months.

The exception is the Joker, which was up for a leading 11 nominations heading into Sunday’s Academy Awards ceremony, with Joaquin Phoenix considered “it” for best actor. Ms. Robbie herself was nominated for best supporting actress for Bombshell.


Sony hit Bad Boys for Life fell to # 2 in its 4th weekend with $12-M for a domestic cume of $166.3-M and an impressive $336.3-M globally after taking in another $48-M overseas.

Best picture Oscar nominee 1917 saw a boost on the eve of the Academy Awards, declining just 5% to $9-M for a domestic take of $132.5-M. The Amblin and Universal release marched to another $15.2-M overseas for a foreign haul of $154.8-M and $287.3-M worldwide.

Specialty pics Parasite and Jojo Rabbit, also among the contenders for Top honors at the Oscars, also saw a bump. Parasite earned another $1.5-M, a gainer of 9% from last weekend, for a domestic total of $35.5-M and more than $165-M globally. The pic was up 13%, it grossed $1.5-M for a domestic take of $30.3-M and $74.3-M globally.

Little Women, another best picture nominee, took in $2.3-M domestically and $5.8-M overseas for a worldwide tally of $177-M, including $102.7-M domestically.


Dolittle placed 4th in North America with $6.7-M for a domestic take of $64-M and $94.7-M globally, while Jumanji: The Next Level rounded out the Top 5 with $5.5-M for a domestic total of $298.6-M and $768-M globally.

Knives Out, which came in # 8 in its 11th weekend, is on the verge of Topping the $300-M mark globally after earning another $2.4-M domestically and $1.3-M overseas for a global haul of $299.6-M through Sunday.

Have some fun, see a movie this week.

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