Apple Inc. (NASDAQ:AAPL) HEFFX Highlights

Apple Inc. (NASDAQ:AAPL) HEFFX Highlights

  • As Apple unveiled its 10th anniversary iPhone X this week, analysts were comparing the significance of its augmented reality technology with another event that changed the future of smartphones and consumers’ view of technology.
  • “We liken the impact of AR to the launch of the Apple App Store in 2008,” wrote Morgan Stanley analysts, in a report suggesting it was a revolutionary technology trend that could drive the next big smartphone upgrade cycle.
  • The App Store expanded “the range of computing functions and therefore demand in the market. We see new camera technology along with Apple’s ARKit [developer software] as similarly accelerating both device upgrades and services growth,” they said.
  • Apple itself has not been slow to realise AR’s possible impact. Tim Cook, chief executive, went so far as to describe it earlier this year as a “big idea, like the smartphone”.
  • A group of digital advertising and marketing organizations has come together today to condemn Apple for what the coalition says is a “unilateral and heavy-handed approach” to user privacy on Mac.
  • The group fears that Apple, which has started taking more extreme measures to reduce ad tracking on both the mobile and now desktop versions of Safari, is unfairly exercising its muscle in a way that could snuff out an entire segment of the ad industry.
  • The open letter, published this morning by six leading advertising trade groups, is in response to a new macOS feature Apple calls Intelligent Tracking Prevention, or ITP.
  • Introduced back at WWDC in June, ITP uses machine learning algorithms to identify tracking behavior on the company’s Safari browser, like the presence of persistent cookies from third-party ad networks, and imposes a strict 24-hour time limit on those tracking tools’ lifespans. Apple unveiled the new feature by saying, “It’s not about blocking ads, but your privacy is protected.”

Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. The Company distributes its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In February 2012, the Company acquired app-search engine Chomp.

Overall, the bias in prices is: Upwards.

Short term: Prices are moving.

Intermediate term: Prices are trending.

The projected upper bound is: 164.24.

The projected lower bound is: 152.89.

The projected closing price is: 158.56.

APPLE INC closed down -1.370 at 158.280. Volume was 100% below average (consolidating) and Bollinger Bands were 35% narrower than normal.

Open           High            Low            Close           Volume
158.990      159.400      158.090     158.280      11,162

Technical Outlook
Short Term: Neutral
Intermediate Term: Bearish
Long Term: Bullish

Moving Averages: 10-period         50-period      200-period
Close:                       161.22              155.68             140.89
Volatility:                17                      23                    20
Volume:                   29,331,756     26,275,318     27,174,860

Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.


APPLE INC is currently 12.3% above its 200-period moving average and is in an downward trend. Volatility is extremely low when compared to the average volatility over the last 10 periods. There is a good possibility that there will be an increase in volatility along with sharp price fluctuations in the near future. Our volume indicators reflect volume flowing into and out of AAPL.O at a relatively equal pace (neutral). Our trend forecasting oscillators are currently bearish on AAPL.O and have had this outlook for the last 1 periods.

Momentum is a general term used to describe the speed at which prices move over a given time period. Generally, changes in momentum tend to lead to changes in prices. This expert shows the current values of four popular momentum indicators.

Stochastic Oscillator

One method of interpreting the Stochastic Oscillator is looking for overbought areas (above 80) and oversold areas (below 20). The Stochastic Oscillator is 25.3279. This is not an overbought or oversold reading. The last signal was a buy 3 period(s) ago.

Relative Strength Index (RSI)

The RSI shows overbought (above 70) and oversold (below 30) areas. The current value of the RSI is 47.11. This is not a topping or bottoming area. A buy or sell signal is generated when the RSI moves out of an overbought/oversold area. The last signal was a sell 24 period(s) ago.

Commodity Channel Index (CCI)

The CCI shows overbought (above 100) and oversold (below -100) areas. The current value of the CCI is -141.This is an oversold reading. However, a signal isn’t generated until the indicator crosses above -100. The last signal was a sell 7 period(s) ago.


The Moving Average Convergence/Divergence indicator (MACD) gives signals when it crosses its 9 period signal line. The last signal was a sell 6 period(s) ago.

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John Heffernan

John Heffernan is an Analyst at HEFFX. John is a BSc in Economics with Honors from the University of Buckingham, and is a contributor on equities at Live Trading News.

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