The effortlessness of the Portofino’s steering and available added tech, such as parking-assist cameras and a touch-screen user interface, make the Portofino Ferrari’s (NYSE:RACE) most driveable car ever.
The Portofino has a new sister car, the Roma Coupe, with a new interior design and updated UX, featuring a touch screen in the center stack.
No doubt the Portofino will get the updated interior very soon, but not this year.
Ferrari’s finances and future become more conjectural with each new model. The storied racing and sports-car powerhouse went public in October 2015.
The Maranello Outfits Chairman is John Elkann, scion of the Agnelli family, the CEO is Louis C. Camilleri, Chairman of Philip Morris International, and T. Rowe Price is one of its biggest institutional investors.
All parties now to agree, that it is time to make money.
Ferrari is on track to produce a record 10,000 cars in Y 2020, and the brand outreach is practically very personal in places like Monaco, Singapore and Beverly Hills.
When it comes to ultra expensive Supercars, perhaps a better word than exclusivity is territoriality. After all, Ferrari’s global production is irrelevant to you as long as there’s only 1 in your neighborhood and it is yours.
These Supercars make people like me happy, not necessarily always owners, but people generally.
Sexy curves, wearing a smile like it’s just spoken to its banker in Zurich, these very fast cars have the effect of slowing traffic around them.
These 2 Supercar are not only Ferrari’s most attainable, but also the most approachable in terms of driving and handling. The Top notes are agile refinement, ease of effort and other sorts of pain management. The e-assisted steering feels strikingly light on center, with weight and sensitivity building only as the steering approaches full lock, and not really much then. That is true in both Comfort and Sport modes.
Enzo Ferrari’s iconic Italian Supercar manufacturer claimed the title according to the latest Brand Finance Global 500 2019 report launched at the World Economic Forum in Davos.
HeffX-LTN overall technical outlook for RACE is Bullish to Very Bullish, there is light resistance at 175.87, and Key support is solid at 171.16, 4 of our Key indicators are Very Bullish, and the stock has established strong long term support ahead of this coming breakout North.
Ferrari broke out, and finished at 172.26, -0.86 Thursday in NY.
Ferrari will continue to create value in the long term. Ferrari is a quality 1st long term luxury products investment, and I have call it at it at 200+/share long term, adjusting it to 200/share short term and siding with BAML to 230 long term for now.
Have a terrific weekend.