, Inc. (NASDAQ:AMZN) becoming more sustainable?, Inc. (NASDAQ:AMZN) becoming more sustainable?, Inc. (NASDAQ:AMZN) becoming more sustainable?

On its website, Amazon states its packaging mission is to optimise the overall customer experience by collaborating with manufacturers worldwide to invent sustainable packaging that delights customers, eliminates waste and ensures products arrive intact and undamaged.

In 2008, Amazon launched Frustration-Free Packaging – a programme designed to reduce waste, lower cost and provide customers with 100% recyclable, easy-to-open packaging.

The Frustration-Free Packaging programme includes various sustainable packaging initiatives, such as optimising box selections to better fit product sizes and weight, using flexible mailers instead of boxes for small items, using fully recyclable mailers and working with global vendor partners to produce ready-to-ship packaging. Last year, Amazon reported it has since then partnered with thousands of manufacturers to redesign their packaging as what they deem ‘Frustration-Free.’

Another avenue Amazon has taken to improve its packaging sustainability is by allowing customers to search for products available in the Frustration-Free Packaging programme.

Although Amazon has addressed its packaging waste efforts, many industry experts and consumers still believe it has not done enough to tackle the issue, with many customers taking to Twitter to voice their concerns and frustrations. From their reports, it is clear to see that Amazon still needs to make substantial efforts in reducing its packaging waste and review its current Frustration-Free Packaging programme.

In addition to this, Amazon has also come under fire about its use of unrecyclable packaging materials. Its use of lightweight plastic mailers, which play a positive role in reducing packaging size and unnecessary bulk, cannot be recycled via curbside recycling bins. Plastic mailers require a separate recycling stream as it has the ability to jam regular recycling systems. Amazon has been urged by sustainability experts to deliver more awareness and education to its customers on how and where to recycle plastic mailers.

Luxury packaging company Delta Global commercial director Stuart Gannon said: “Amazon, much like so many fast growing, value brands, capitalize on the ‘stack it high, sell it cheap’ model.

“While they provide a service that few others can compete with on speed and price, this is at the sacrifice of the customer ‘gifting experience’ and the sustainable credentials of their packaging.

“Sadly and too often the packaging consideration by Amazon appears to be a one size fits many approach and in doing so little or no consideration to the damaging effects of unnecessary carbon foot prints and excessive packaging is taken creating huge waste in energy and material.”

In response to its sustainability efforts, Amazon said: “Playing a significant role in helping to reduce the sources of human-induced climate change is an important commitment for Amazon. We’ve eliminated more than 244,000 tons of packaging materials and avoided 500 million shipping boxes.

“And with anticipated and continued progress in electric vehicles, aviation biofuels and renewable energy, we have set an ambitious goal to reach 50% of all Amazon shipments with net zero carbon by 2030. We are on a path to becoming the most sustainable retailer and cloud provider in the world, and will release our carbon footprint later this year.”

Overall, the bias in prices is: Upwards.

Note: this chart shows extraordinary price action to the upside.

By the way, prices are vulnerable to a correction towards 1,903.08.

The projected upper bound is: 2,044.56.

The projected lower bound is: 1,886.35.

The projected closing price is: 1,965.46.


A black body occurred (because prices closed lower than they opened).
During the past 10 bars, there have been 4 white candles and 6 black candles for a net of 2 black candles. During the past 50 bars, there have been 26 white candles and 24 black candles for a net of 2 white candles.

Three black candles occurred in the last three days. Although these candles were not big enough to create three black crows, the steady downward pattern is bearish.

Momentum Indicators

Momentum is a general term used to describe the speed at which prices move over a given time period. Generally, changes in momentum tend to lead to changes in prices. This expert shows the current values of four popular momentum indicators.

Stochastic Oscillator

One method of interpreting the Stochastic Oscillator is looking for overbought areas (above 80) and oversold areas (below 20). The Stochastic Oscillator is 20.3405. This is not an overbought or oversold reading. The last signal was a sell 5 period(s) ago.

Relative Strength Index (RSI)

The RSI shows overbought (above 70) and oversold (below 30) areas. The current value of the RSI is 55.46. This is not a topping or bottoming area. A buy or sell signal is generated when the RSI moves out of an overbought/oversold area. The last signal was a sell 3 period(s) ago.

Commodity Channel Index (CCI)

The CCI shows overbought (above 100) and oversold (below -100) areas. The current value of the CCI is -1. This is not a topping or bottoming area. The last signal was a sell 3 period(s) ago.


The Moving Average Convergence/Divergence indicator (MACD) gives signals when it crosses its 9 period signal line. The last signal was a sell 0 period(s) ago.

Rex Takasugi – TD Profile

AMAZON COM closed down -13.380 at 1,964.520. Volume was 21% below average (neutral) and Bollinger Bands were 2% narrower than normal.

Open High Low Close Volume___
1,991.2101,996.0001,962.2251,964.520 3,185,612

Technical Outlook
Short Term: Neutral
Intermediate Term: Bullish
Long Term: Bullish

Moving Averages: 10-period     50-period     200-period
Close: 1,993.54 1,885.77 1,746.58
Volatility: 18 28 46
Volume: 3,383,625 3,762,210 5,439,557

Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.


AMAZON COM is currently 12.5% above its 200-period moving average and is in an upward trend. Volatility is Our volume indicators reflect volume flowing into and out of AMZN.O at a relatively equal pace (neutral). Our trend forecasting oscillators are currently bullish on AMZN.O and have had this outlook for the last 22 periods. our momentum oscillator has set a new 14-period low while the security price has not. This is a bearish divergence.

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