Alphabet Inc (NASDAQ:GOOGL) HEFFX Highlights

Alphabet Inc (NASDAQ:GOOGL) HEFFX Highlights

Alphabet Inc (NASDAQ:GOOGL) HEFFX Highlights

  • Uber has for the first time laid out its case to prove Alphabet’s allegations of theft of trade secrets are false. And now Alphabet is alleging Uber’s latest claims are part of a pattern of covering up what really happened.
  • Uber came under scrutiny after it acquired self-driving trucking startup Otto, a business founded by Anthony Levandowski, who previously led Alphabet’s autonomous vehicle business, now called Waymo.
  • Google, which bought Nest for $3.2 billion in 2014, tried to sell the maker of internet-connected home hardware in 2016, a report says.
  • Nest founder and former CEO Tony Fadell left last year too, and former workers there reportedly complained of less freedom since then.
  • Ruth Porat, CFO of Google parent Alphabet, has been selling off businesses in its money-losing Other Bets category.
  • Recent EU “antitrust” rulings pose significant operational and financial risks to Google’s operations and valuation.
  • This article analyzes the possible impact of EU’s rulings on Google’s valuation.
  • Analysis shows that pessimistic assumptions may reduce Google’s valuation by up to 18%.
  • Alphabet Inc. (GOOGL/GOOG) on June 27th was hit with the biggest antitrust fine ever in the EU along with demands to change its Shopping and related search services. This ruling is highly detrimental to Google on two fronts: change in its search algorithms, and exposure to lawsuits by competitors who believe that they’ve been “harmed” by Google. Furthermore, Google is currently also engaged in two other antitrust related cases in the EU with regards to its Android operating system and AdSense.

Alphabet Inc. is a holding company. The Company’s businesses include Google Inc. (Google) and its Internet products, such as Access, Calico, CapitalG, GV, Nest, Verily, Waymo and X. The Company’s segments include Google and Other Bets. The Google segment includes its Internet products, such as Search, Ads, Commerce, Maps, YouTube, Google Cloud, Android, Chrome and Google Play, as well as its hardware initiatives. The Google segment is engaged in advertising, sales of digital content, applications and cloud offerings, and sales of hardware products. The Other Bets segment is engaged in the sales of Internet and television services through Google Fiber, sales of Nest products and services, and licensing and research and development (R&D) services through Verily. It offers Google Assistant, which allows users to type or talk with Google; Google Maps, which helps users navigate to a store, and Google Photos, which helps users store and organize all of their photos.

Overall, the bias in prices is: Downwards.

Short term: Prices are moving.

Intermediate term: Prices are ranging.

The projected upper bound is: 955.46.

The projected lower bound is: 885.88.

The projected closing price is: 920.67.

ALPHABET INC A closed down -10.220 at 919.460. Volume was 3% above average (neutral) and Bollinger Bands were 26% wider than normal.

Open           High             Low            Close           Volume
933.220      934.240      915.310      919.460      1,694,811

Technical Outlook
Short Term: Oversold
Intermediate Term: Bearish
Long Term: Bullish

Moving Averages: 10-period        50-period     200-period
Close:                       957.84             959.26          856.18
Volatility:                25                     23                  19
Volume:                   1,892,858      1,847,917      1,710,144

Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.


ALPHABET INC A is currently 7.4% above its 200-period moving average and is in an downward trend. Volatility is extremely high when compared to the average volatility over the last 10 periods. There is a good possibility that volatility will decrease and prices will stabilize in the near term. Our volume indicators reflect moderate flows of volume out of GOOGL.O (mildly bearish). Our trend forecasting oscillators are currently bearish on GOOGL.O and have had this outlook for the last 14 periods.

Momentum is a general term used to describe the speed at which prices move over a given time period. Generally, changes in momentum tend to lead to changes in prices. This expert shows the current values of four popular momentum indicators.

Stochastic Oscillator

One method of interpreting the Stochastic Oscillator is looking for overbought areas (above 80) and oversold areas (below 20). The Stochastic Oscillator is 6.8903. This is an oversold reading. However, a signal is not generated until the Oscillator crosses above 20 The last signal was a sell 5 period(s) ago.

Relative Strength Index (RSI)

The RSI shows overbought (above 70) and oversold (below 30) areas. The current value of the RSI is 35.04. This is not a topping or bottoming area. A buy or sell signal is generated when the RSI moves out of an overbought/oversold area. The last signal was a sell 16 period(s) ago.

Commodity Channel Index (CCI)

The CCI shows overbought (above 100) and oversold (below -100) areas. The current value of the CCI is -162.This is an oversold reading. However, a signal isn’t generated until the indicator crosses above -100. The last signal was a buy 10 period(s) ago.


The Moving Average Convergence/Divergence indicator (MACD) gives signals when it crosses its 9 period signal line. The last signal was a sell 19 period(s) ago.

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John Heffernan

John Heffernan is a Junior Analyst at HEFFX. John is studying Economics and is a contributor on equities at Live Trading News.

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