Alphabet Inc. (NASDAQ:GOOG) Re-establishing privacy

Alphabet Inc. (NASDAQ:GOOG) Re-establishing privacy

Alphabet Inc. (NASDAQ:GOOG) Re-establishing privacy

The biggest challenge in resuscitating privacy isn’t that it’s difficult for consumers to opt out of invasive online services, it’s that it’s nearly impossible for businesses to do so (and I only say “nearly” here by way of a hedge).

Case in point: Steve Wozniak’s aforementioned recommendation to leave Facebook was initially posted to his own soon to be deactivated Facebook account. Despite his misgivings, it was the best platform to communicate with other Facebook users.

Firefox may provide a compelling alternative to Chrome, but its parent company still receives a large part of its funding from Google itself as payment for making it the browser’s default search engine. An online retailer may be able to carve out a niche separate from Amazon Marketplace, but would still most likely rely at least partially on Amazon’s cloud services, which dominate the market.

But while businesses may be able to figure a way to do without Amazon or Facebook, Google is unavoidable. Starting off as a superior search engine, Google has gone on to not just corner several consumer markets (Android phones, Google Maps), but also to position itself in such a way as to make itself indispensable, and unavoidable, for businesses. 

The first and perhaps most important area Google has conquered is search. By creating a superior search engine, Google was able to create the terms of engagement, letting businesses know (some but not all) of what needed to happen on their end to make themselves “visible” on Google searches. What they needed to have involved, among other things, a data taxonomy that was built to work best in the Google search environment, and as a result, Google got to know more about a company than was probably proper.

Likewise, Gmail and Gsuite offer a very robust mail tool with cheaper, better spam protection and significantly fewer security gaffes. However, this allows Google access to everything that passes through it–and anonymized or not, this is a privacy grab. Increasingly, small- to medium-size businesses use Gmail to power their communication. There is an opt-out, but it is costly, and many organizations are still willing to trade privacy for inexpensive services.

Chrome isn’t actually “spyware,” but it does collect a significant amount of data, and it has gained market share by simply being good, which brings us to analytic. Google Analytics provides companies with metrics to determine the relative success of their website performance against other companies. There really isn’t anything analogous to it in terms of free, quick access to website data and performance, especially since it only requires a few lines of code. Meanwhile, it provides Google with a ton of data about companies using the service. 

Let’s not lose sight of why Google has access to this data: It offers the best tools and services out there. It typifies the “build it and they will come” approach to business success. 

While there are privacy-minded alternatives for consumers, we need cost-effective solutions to be able to provide secure, non-invasive services to businesses, which probably means weaning the world off of “free.”

The good news is, demand for privacy-for-pay seems to be growing. The bad news is that, until quality alternatives are able to compete with Google, businesses are going to find themselves paying dearly for their “free” services.

Overall, the bias in prices is: Upwards.

The projected upper bound is: 1,194.51.

The projected lower bound is: 1,092.14.

The projected closing price is: 1,143.32.


A white body occurred (because prices closed higher than they opened).
During the past 10 bars, there have been 7 white candles and 3 black candles for a net of 4 white candles. During the past 50 bars, there have been 25 white candles and 25 black candles.

A spinning top occurred (a spinning top is a candle with a small real body). Spinning tops identify a session in which there is little price action (as defined by the difference between the open and the close). During a rally or near new highs, a spinning top can be a sign that prices are losing momentum and the bulls may be in trouble.

Three white candles occurred in the last three days. Although these candles were not big enough to create three white soldiers, the steady upward pattern is bullish.

Momentum Indicators

Momentum is a general term used to describe the speed at which prices move over a given time period. Generally, changes in momentum tend to lead to changes in prices. This expert shows the current values of four popular momentum indicators.

Stochastic Oscillator

One method of interpreting the Stochastic Oscillator is looking for overbought areas (above 80) and oversold areas (below 20). The Stochastic Oscillator is 83.9985. This is an overbought reading. However, a signal is not generated until the Oscillator crosses below 80 The last signal was a sell 1 period(s) ago.

Relative Strength Index (RSI)

The RSI shows overbought (above 70) and oversold (below 30) areas. The current value of the RSI is 60.86. This is not a topping or bottoming area. A buy or sell signal is generated when the RSI moves out of an overbought/oversold area. The last signal was a buy 23 period(s) ago.

Commodity Channel Index (CCI)

The CCI shows overbought (above 100) and oversold (below -100) areas. The current value of the CCI is 137.This is an overbought reading. However, a signal isn’t generated until the indicator crosses below 100. The last signal was a sell 3 period(s) ago.


The Moving Average Convergence/Divergence indicator (MACD) gives signals when it crosses its 9 period signal line. The last signal was a buy 20 period(s) ago.

Rex Takasugi – TD Profile

ALPHABET INC C closed up 3.730 at 1,144.210. Volume was 20% below average (neutral) and Bollinger Bands were 32% narrower than normal.

Open High Low Close Volume___
1,143.2501,153.0701,139.5801,144.210 1,191,323

Technical Outlook
Short Term: Overbought
Intermediate Term: Bullish
Long Term: Bullish

Moving Averages: 10-period     50-period     200-period
Close: 1,114.52 1,118.55 1,117.49
Volatility: 16 29 35
Volume: 1,212,732 1,537,040 1,639,307

Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.


ALPHABET INC C is currently 2.4% above its 200-period moving average and is in an upward trend. Volatility is extremely low when compared to the average volatility over the last 10 periods. There is a good possibility that there will be an increase in volatility along with sharp price fluctuations in the near future. Our volume indicators reflect volume flowing into and out of GOOG.O at a relatively equal pace (neutral). Our trend forecasting oscillators are currently bullish on GOOG.O and have had this outlook for the last 14 periods.

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