Alphabet Inc. (NASDAQ:GOOG) announces plan to limit targeting of political ads

Alphabet Inc. (NASDAQ:GOOG) announces plan to limit targeting of political ads

Alphabet Inc. (NASDAQ:GOOG) announces plan to limit targeting of political ads

Google will restrict how narrowly political advertisers can target voters on the company’s services, putting pressure on Facebook to follow suit.

Starting in January, political advertisers will only be able to target broad categories — gender, age or postal code — not more specific details such as voter records or political leanings, the company said in a blog post.  

“Given recent concerns and debates about political advertising, and the importance of shared trust in the democratic process, we want to improve voters’ confidence in the political ads they may see on our ad platforms,” said Scott Spencer, vice president of product management for Google Ads.

The new rules follow Twitter’s decision to ban all political ads starting Friday and come as the industry faces sharp criticism over how precisely these ads are targeted.

Google and Facebook are the two largest online ad platforms in the U.S. and presidential candidates have spent tens of millions of dollars trying to reach voters on them in 2019. 

Gary Coby, the Trump campaign’s digital director, argued Wednesday against limiting targeting on Facebook and taking away “tools that help us reach more great Americans & lift voices the media & big tech choose to ignore!” 

The Trump campaign is the biggest political spender on Facebook, shelling outmore than $15 million on Facebook ads. 

“This would unevenly hurt the little guy, smaller voices, & issues the public is not aware of OR news is NOT covering,” Coby said on Twitter. 

Technical Indicators

Overall, the bias in prices is: Upwards.

Note: this chart shows extraordinary price action to the upside.

By the way, prices are vulnerable to a correction towards 1,247.93.

The projected upper bound is: 1,343.51.

The projected lower bound is: 1,265.90.

The projected closing price is: 1,304.71.


A black body occurred (because prices closed lower than they opened).
During the past 10 bars, there have been 5 white candles and 5 black candles. During the past 50 bars, there have been 29 white candles and 21 black candles for a net of 8 white candles.

Three black candles occurred in the last three days. Although these candles were not big enough to create three black crows, the steady downward pattern is bearish.

Momentum Indicators

Momentum is a general term used to describe the speed at which prices move over a given time period. Generally, changes in momentum tend to lead to changes in prices. This expert shows the current values of four popular momentum indicators.

Stochastic Oscillator

One method of interpreting the Stochastic Oscillator is looking for overbought areas (above 80) and oversold areas (below 20). The Stochastic Oscillator is 47.5328. This is not an overbought or oversold reading. The last signal was a sell 1 period(s) ago.

Relative Strength Index (RSI)

The RSI shows overbought (above 70) and oversold (below 30) areas. The current value of the RSI is 57.80. This is not a topping or bottoming area. A buy or sell signal is generated when the RSI moves out of an overbought/oversold area. The last signal was a sell 2 period(s) ago.

Commodity Channel Index (CCI)

The CCI shows overbought (above 100) and oversold (below -100) areas. The current value of the CCI is -0. This is not a topping or bottoming area. The last signal was a sell 1 period(s) ago.


The Moving Average Convergence/Divergence indicator (MACD) gives signals when it crosses its 9 period signal line. The last signal was a sell 0 period(s) ago.

Rex Takasugi – TD Profile

ALPHABET INC C closed down -12.410 at 1,303.050. Volume was 6% below average (neutral) and Bollinger Bands were 12% narrower than normal.

Open     High      Low     Close     Volume___
1,311.7401,315.0001,291.1501,303.050 1,309,835
Technical Outlook 
Short Term: Neutral
Intermediate Term: Bullish
Long Term: Bullish
Moving Averages: 10-period     50-period     200-period
Close: 1,310.18 1,252.46 1,182.30
Volatility: 18 20 29
Volume: 1,327,859 1,327,053 1,417,537

Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.


ALPHABET INC C is currently 10.2% above its 200-period moving average and is in an upward trend. Volatility is Our volume indicators reflect volume flowing into and out of GOOG.O at a relatively equal pace (neutral). Our trend forecasting oscillators are currently bullish on GOOG.O and have had this outlook for the last 25 periods. our momentum oscillator has set a new 14-period low while the security price has not. This is a bearish divergence.

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