Acer to Launch Super Thin Swift 7 Laptop in the UAE

Acer to Launch Super Thin Swift 7 Laptop in the UAE

Acer to Launch Super Thin Swift 7 Laptop in the UAE


Taiwanese PC maker Acer (LO:ACID), which recently unveiled the world’s thinnest laptop, the Swift 7, confirmed that the device will be available in the UAE and across the GCC in November.


Measuring 9.98mm and weighing less than 1.2kg, the Acer Swift 7 comes with a 13.3-in full HD display. Enclosed in a unibody aluminium chassis with a C cover in Champagne Gold, the notebook includes an Intel (NASDAQ:INTC) 7th generation processor and features Microsoft’s (NASDAQ:MSFT) Windows 10.


According to Acer, the laptop will also offer up to 9 hours of battery life.


The pricing is estimated at around Dhs5,000, confirmed Daniel Trachino, general manager of Acer Middle East and North Africa.

Acer launched the Swift 7 along with its latest hybrid convertible notebook, the Spin 7, and its upgraded gaming series Predator at an event in Dubai Wednesday.

Speaking at the event, Mr. Trachino said that the Europe, Middle East and North Africa region accounts for the biggest share of revenues worldwide at 37%, compared to 36% in Pan Asia and 27%in Pan America.

In terms of products, 58% of the company’s revenues ( $7.98-B in Y 2015) came from notebooks, 17% from desktops, 13% from display monitors and 6% from tablets.

Mr. Trachino admitted that the PC market was suffering a drop across most of MENA region, but said he was hoping that the market would soon stabilize.

According to the latest report from IDC, the Middle East and Africa (MEA) PC market shipments fell 13.3% Y-Y  in Q-2 of Y 2016 to total 2.9-M units.

While notebook shipments fell 11.4% to 1.7-M units, desktops suffered a sharper decline of 15.7% to 1.2-M units.

The decline seen in Q-2 of Y 2016 was the slowest in the past 5 Quarters, the report added.

“Some Key markets experienced significant declines, with Nigeria’s shipments suffering the biggest fall at 63.4% Y-Y, while the Saudi PC market almost halved in size,” said Fouad Charakla, senior research manager at IDC MEA and Turkey.

Gulf markets such as Bahrain, Oman, Kuwait, and Qatar also saw declines.

“The reasons for these declines vary from country to country but include political instability, currency issues and fluctuations, security concerns, low oil prices, and high levels of inflation,” he added.

Another reason for the drop was a significant slowdown in consumer demand, caused primarily by the ongoing shift away from PCs towards tablets and smartphones, the report claimed.

The Top % vendors included HP (NYSE:HPQ), Lenovo (OTCMKT:LNVGY), Dell, ASUS (OTCMKT:ASUUY) and Acer, according to IDC.

By Aarti Nagraj

Paul Ebeling, Editor



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