People speak of a car’s design and beauty being ‘timeless’, but have you ever stopped to ask what that means?
The Enzo Ferrari Museum in Modena, Italy opened an exhibition a few years ago that seeks to answer that question.
It’s called ‘Timeless Masterpieces’, and it is helpful when trying to understand what makes a timeless design, given the glittering marque is synonymous with producing machines whose beauty endure well beyond the era in which they were made.
As for the exhibition, as its name indicates it features some of the most elegant cars from Ferrari’s history, and even includes iconic ones like the 250 GTO and the Ferrari Monza.
This exhibition goes beyond the aesthetic and exploring also the historical and social context of the cars’ designs, by providing links to the trends of their eras both within and beyond the automotive sector.
A car’s designer will face many constraints of course, not only in terms of the fashions of the age but also to do with the car’s need for function.
And typically enigmatic Ferrari, the exhibition argues, has not taken a consistent path in its relationship with the time its cars were created in.
In some instances it has chosen to draw inspiration from the trends of a certain era, in others it has done precisely the opposite and forged its own path. The models on display in this exhibition reflect this, with a wide range of examples displayed of how Ferrari designers have sought, invariably successfully, to achieve timeless designs.
The Ferrari Museum has been designed to enable visitors to connect and relate to the various eras, embracing technology, styling and emotional values along the way aka ‘Timeless’
Our overall technical outlook is Bullish to Very Bullish in here, 2 of my 3 Key indicators are still Very Bullish.
Ferrari finished at 157.02, -1.00 Thursday in NY, the Maranello Outfit’s shares were raised to Buy from Hold at HSBC.
Ferrari will continue to create value in the long term. Ferrari is a quality 1st long term luxury products investment, and I have called it at it at 200+/share long term, adjusting it to 200/share short term (after the virus) and siding with BAML to 230 long term for now.
Have a healthy weekend, Keep the Faith!