The Agriculture Revolution Is Coming, Food Under the Lights

The Agriculture Revolution Is Coming, Food Under the Lights

The Agriculture Revolution Is Coming, Food Under the Lights


Humans have needs, but we need some things more than others.

Back in the 1940’s, American psychologist Abraham Maslow classified human needs into a hierarchy, often shown as a Pyramid.

At the foundation are our physiological needs are air, water, food, fire, etc. Only when these needs are met can we reach upward to more and more refined stages of material, intellectual, emotional, and spiritual fulfillment.


You might say, the existence of civilization depends on the stability of the bottom layer. It is thus no accident that a huge part of the economy exists to fill these basic needs.

Even smart people can forget this.

One person who does not forget, and has used it to accomplish amazing things is our new President, Donald Trump.

Last week at the White House, President Trump and his economic advisers met with a group of manufacturing company executives. They discussed how to create jobs and promote exports.

After some opening remarks, the guests introduced themselves to the president. Here’s an excerpt from the official White House transcript.

FRAZIER: Thank you, Mr. President, it’s good to be here. Ken Frazier from Merck & Co., Inc. (NYSE:MRK)

FIELDS: Thank you, Mr. President. Mark Fields, CEO of Ford Motor Company. (NYSE:F)

MORRISON: Thank you, Mr. President. Denise Morrison from Campbell Soup Company (NYSE:CPB)


MORRISON: Thank you.

President Trump’s first thought, on meeting the head of Campbell Soup, was to tell everyone he likes their soup.

Note: the President did not respond to Merck’s leader with “Good Pills,” or to the Ford CEO with “Good Cars.”

But Campbell got a “Good Soup.”

Thinking of Maslow’s hierarchy, this makes perfect sense.

We know food is a basic human need, Soup is basic Food.

President Donald Trump knew this instinctively, as he won the Oval Office,by convincing those on the bottom of  the Maslow Pyramid that he can raise them up.

The Big Q: Coincidence?

The Big A: No

Consumers want better quality: Americans increasingly want fresh Organic ingredients and fewer preservatives. As the demand for organic grains has skyrocketed, food companies are filling the gap with imports from as far away as Turkey, Ukraine, and India.

The foreign competition has slashed Organic-Corn prices by 30% and Organic-Soybean prices by 20%, US farmers are not happy.

Imported food is not what the Trump Administration wants to see.

Furthermore, suspicions abound that some of the imported grain isn’t really “organic” as the US government defines it.

Yet another problem: American fruit and vegetable farms depend highly on immigrant labor, much of which is now under pressure to leave the country. It’s not clear if there are enough legal US residents to replace them.

Consumers want higher-quality food, but we cannot get the components without importing them, which the government wants to discourage. Labor shortages do not help.

The next Big Q: How do we square this circle?

The next Big A: Silicon Valley sees an opportunity; Automated Food Production (AFP)

LED lighting could/will enable large-scale indoor farming.

It appears to be getting closer.

From the February 13 edition of the Wall Street Journal: ” In a renovated warehouse by San Francisco Bay, plastic towers sprouting heads of lettuce, arugula, and herbs rise 20 ft to the ceiling, illuminated by multicolored LED lights that give the room a futuristic feel.

A group of tech entrepreneurs and investors including billionaires Jeff Bezos, (NASDAQ:AMZN) and Eric Schmidt, Alphabet (NASDAQ:GOOGLE), believe that this facility can redefine how fruits and vegetables are grown for local consumption.

If all goes to plan, the 51,000-sqf warehouse run by startup Plenty United Inc. will yield as much as 3-M pounds of leafy greens each year. In the coming months, the company plans to begin marketing produce bred for local tables rather than shipping durability.

This is a prototype operation, still a long way from being feasible at scale. But if it works, the economic consequences will be staggering.”

Indoor farms need light, a lot of it to grow crops, but that energy adds up in terms of cost and environmental impact.

Right now, our food often travels thousands of miles before it reaches us. Think of all the ship, train, and truck miles it takes to bring fresh produce to every US grocery store and restaurant.

Now imagine if crops could grow in highly automated, energy-efficient local warehouses. We would have better, fresher produce that costs less and is less damaging to the environment.

Meanwhile, other companies are working on lab-grown meats. A cow is essentially a machine that converts corn and water into protein. There might be more efficient ways to do this, or to create substances indistinguishable from actual beef.

This will not happen tomorrow or next year. But who knows, 10 years from now, indoor farming and meat production could be commonplace.

Food in the Future

According to Maslow’s hierarchy of needs, self-esteem and self-actualization—two things that make us distinctly human and have brought forth art, music, and other forms of culture—can’t exist without the lower levels supporting them.

The ready availability of food is an essential part of allowing us to be fully actualized humans.

Economics is about the ways we manage supply and demand, which means it is really about everything. But it’s first about fulfilling our most basic needs.

The technology-driven switch from subsistence farming to commercial agriculture unfolded over decades. It let people live in cities and enabled the Industrial Revolution, which in time led to all of today’s technology.

The coming change in the way we feed ourselves may be equally significant.

It could happen much faster too.

By Patrick Watson

Paul Ebeling, Editor

Editor’s Note: Mr. Watson is an Austin, TX-based financial writer

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