The 22nd Edition of the Dubai World Cup, Racing’s Gold Standard

The 22nd Edition of the Dubai World Cup, Racing’s Gold Standard

 The 22nd Edition of the Dubai World Cup, Racing’s Gold Standard

 …beamed to over 1-B homes in over 150 countries, in the Air and at Sea

The $30-M Dubai World Cup meeting, the 22nd running of which was held Saturday at Meydan, continues to set the Gold standard for the sport of horse racing.

Launched in Y 1996 with the showpiece race of the event, the 2000 mtr Dubai World Cup on dirt, the richest race in the world with a purse of $4-M, the 9-race meeting continues to break new ground.

Saturday’s races were beaming to more than 1-B homes globally in 156 countries, it also became the 1st horse race to be broadcast live on airlines and cruise lines.

So, at home, in the air or on the water at sea people watched the 9-race meeting live as it unfolded at Meydan Racecourse, one of sport’s most iconic venues.

Created via the vision of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the Dubai World Cup is set against one of the most iconic sporting venues, the state-of-the-art Meydan Racecourse.

Shaikh Mohammad attended the meeting together with Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai, Shaikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai and Minister of Finance, several shaikhs from the UAE and Middle East and a host of dignitaries and celebrity guests.

Horses trained in Bahrain, France, Hong Kong, Ireland, Japan, Qatar, Singapore, South Africa, the UAE, UK, US and Latin America contested 9 Top Class races, including five Group 1 (the highest grade) races for thoroughbreds.

Racecourse Media Group (RMG), working with Meydan Group LLC, showcased the day to a truly worldwide audience.

NBC Sports Network in the US broadcast a live 3-hour program for the 1st time, and myriad of other world broadcasters picked up live coverage .

Racecourse Media Group Press Release CNN covered the race for its World Sport and Winning Post broadcasts.

News outlets across the world received the story of the day via SNTV, the leading sports news video agency, which has a potential household reach of more than one billion.

Adam Binns, Director of Broadcast and Production at RMG, which has also produced the output for Meydan Group, said in a press release: “A record number of broadcasters are showing this year’s Dubai World Cup fixture, as befits a significant global sporting event such as this.

“Horses from a dozen countries are set to be represented, along with some of the most famous owners, jockeys, trainers and breeders, in what will be a thrilling spectacle.”

HeffX-LTN’s “crew’ was in Dubai for the entire week covering the festitivies, now headed to Melbourne for the Australian Gran Prix.

For the complete race results click here courtesy of the Dubai Racing Club.

Stay tuned…

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