Late last year, a very special car movie came out that told the story of how Ford (NYSE:F) took on Ferrari (NYSE:RACE) at Le Mans named Ford v Ferrari, it was good.
In fact, it was so good, as an actual movie and not just 2 hrs of pandering to car lovers like me, that it managed to garner for itself an Oscar nomination for Best Picture, think about that.
That is a big deal. Sure, car movies have been nominated and even won Oscars in the past, but never in the Top category.
I mean, Bullitt won one for best editing. James Garner’s Grand Prix won 3, but again for best editing, best sound and best sound effects.
Note that none of these have anything to do with the quality of the plot or the acting.
In case you missed out on the promotion surrounding the film, Ford v Ferrari tells the story of Carroll Shelby, Ken Miles and Henry Ford II and their attempt to beat Ferrari at its own game after being slighted by company founder Enzo Ferrari during Ford’s attempt to purchase the company.
The film focuses on the relationship between Shelby and Miles, something truly exciting, as Ken Miles has always been 1 of the most underrated racing drivers in history, and does it in a way that not only appeals to car lovers and race fans but regular moviegoers, too.
Perhaps the success of Ford v Ferrari will trigger the industry into creating more movies like it
Enzo Ferrari’s iconic Italian Supercar manufacturer claimed the title according to the latest Brand Finance Global 500 2019 report launched at the World Economic Forum in Davos.
HeffX-LTN overall technical outlook for RACE is Bullish to Very Bullish, overhead resistance is None, and Key support is solid at 167.82, 3 of our Key indicators are now Bullish, and the stock has established strong long term support ahead of this coming breakout North.
Ferrari broke out and finished at 174.29, +2.98 Monday in NY.
Ferrari will continue to create value in the long term. Ferrari is a quality 1st long term luxury products investment, and I see it at 200+/share in that frame.
Have a terrific week