Youku NYSE:YOKU signs deal to bring 300 Sony NYSE:SNE films online
DIS, LGF, CBS, DWA, TCEHY, TWX, CMCSA
Youku Tudou Inc, China’s largest Internet television company in terms of audience, said Tuesday it has signed a five-year deal with Sony Pictures Television to bring more than 300 new and classic Sony Pictures films to the Youku platform.
The move is likely to help Youku Tudou uphold its lead in the online film market as other Internet video sites introduce Hollywood films, talent shows and TV series as they try to narrow the gap with Youku Tudou.
“We are delighted to be working with SPT to enrich our film library,” said Huilong Zhu, Youku Tudou’s vice-president of movie operations and corporate development. “Our strong working relationships with all 8 major Hollywood studios allow us to offer our viewers a wealth of licensed content.”
The company has teamed up with other Hollywood studios. Previous deals were made with Warner Bros NYSE:TWX, DreamWorks NASDAQ:DWA, Paramount, Twentieth Century Fox NASDAQ:NWSA, Disney NYSE:DIS NBC Universal NASDAQ:CMCSA, and Lionsgate NYSE:LGF.
The company did not disclose the value of the deal.
Data from Internet analysis company iResearch Consulting Group showed that Youku Tudou had about 488-M users as of August. Tencent Inc’s PINK:TCEHY online video business ranked 2nd, with an audience of 263.5-M.
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