Weekend Box Office:’Boo! A Madea Halloween’ Debuts at $27.6-M
$SNE, $LGF, $VIA, $CMCSA
Tom Cruise’s Never Go Back followed at #2 with $23-M from 3,780 theaters, in what box-office observers describe as a decent start.
The horror prequel ‘Ouija: Origin of Evil’ opens with solid numbers, comedy ‘Keeping Up With the Joneses’ DOA, ‘Moonlight’ marks the top location average of the year so far at the specialty box office.
Tyler Perry’s Boo! A Madea Halloween won the weekend box office race with a stellar $27.6-M from 2,260 North American theaters.
It is an open question as to whether Never Go Back, an adaptation of Lee Child’s book series about an ex-military policeman fighting for justice wherever he goes, can successfully spawn a mid-range action franchise for Tom Cruise, Paramount and Skydance Productions.
The 1st Jack Reacher opened over the 21-23 December weekend in Y 2012 and ultimately earned $218.3-M worldwide, much of it overseas.
Never Go Back topped the weekend foreign box office with $31-M from 40 markets at the weekend for a global take of $54-M, up from $42-M for the 1st pic.
Overseas, Never Go Back came in ahead of Sony (NYSE:SNE) holdover Inferno, which took in $28.9-M from 58 markets in its 2nd frame, for a foreign total of $94.8-M. Inferno, directed by Ron Howard and starring Tom Hanks, opens in the US this Friday.
Like the Madea pic, Universal (NASDAQ:CMCSA) and Blumhouse Productions’ Ouija: Origin of Evil also decided to open ahead of Halloween weekend.
The supernatural horror prequel placed # 3 with $14.1-M from 3,167 theaters after costing less than $9-M to make. It came in well behind the $19.9-M debut of the 1st Ouija in Y 2014, but hopes to scare up strong business through Halloween since there are no other horror movies opening.
Michael Bay’s Platinum Dunes and Hasbro, maker of the classic board game Ouija, are also partners on the film.
Returns were grim for the weekend’s 4th new nationwide offering, Fox 2000’s Keeping Up With the Joneses.
The $40-M comedy bombed with $5.6-M from 3,022 theaters.
Back in the Top 5, Warner Bros.’ The Accountant declined a slim 43% in its 2nd weekend to $14-M for a 10-day domestic box office total of $47.9-M. Overseas, it earned another $5.6-M from 20 markets for a foreign take of $10.2-M and a global box office of $58.1-M.
DreamWorks and Participant’s The Girl on the Train rounded out the Top 5 domestically with $7.3-M for a take of $60-M.
The big headline at the specialty box office was Barry Jenkins’ awards contender Moonlight. The drama grossed $414,740 from 4 theaters in Los Angeles and New York for A24 to score the best location average ($103,685) since 2015’s The Revenant ($118,640).
Have some fun, see a movie this week
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