Wall Street Goes Mobile
Vintage, the capital markets, corporate services and institutional & fund services division of PR Newswire, have posted the results of the fifth question from its 2016 edition of the Shareholder Confidence 365 Study.
More and more, institutional investors are getting up from their well-worn chairs in front of their Bloomberg Portals. The comparative 2X flip-flop with individual investors is perplexing: perhaps the tools favored by Main Street are not optimized for smart mobile user-experience (UX).
What shareholder communications can do to assure a smart UX for visitors is build/design your IR website to be responsive. Responsive design automatically displays content based on screen size, platform and orientation.
One important caveat – most IR websites cannot be built with responsive design if your main corporate site is not responsive. Generally, IR websites are constructed using corporate site’s look-and-feel, or to use webspeak, using the corporate website’s cascading style sheet (CSS). The use of the CSS assures that shareholders have a consistent experience navigating throughout a company’s entire website.
Request a hardcopy version of the complete report here: http://e.prnewswire.com/Shareholder-confidence-365-study.html