Wall Street Goes Mobile
Vintage, the capital markets, corporate services and institutional & fund services division of PR Newswire, have posted the results of the fifth question from its 2016 edition of the Shareholder Confidence 365 Study.
Question #5: Do you use an iPad of similar mobile smart device / tablet for stock research?
More and more, institutional investors are getting up from their well-worn chairs in front of their Bloomberg Portals. The comparative 2X flip-flop with individual investors is perplexing: perhaps the tools favored by Main Street are not optimized for smart mobile user-experience (UX).
What shareholder communications can do to assure a smart UX for visitors is build/design your IR website to be responsive. Responsive design automatically displays content based on screen size, platform and orientation.
One important caveat – most IR websites cannot be built with responsive design if your main corporate site is not responsive. Generally, IR websites are constructed using corporate site’s look-and-feel, or to use webspeak, using the corporate website’s cascading style sheet (CSS). The use of the CSS assures that shareholders have a consistent experience navigating throughout a company’s entire website.
Request a hardcopy version of the complete report here: http://e.prnewswire.com/Shareholder-confidence-365-study.html