Thai Brand CARABAO Becoming an International Hit
AED CARABAO the man himself is already a legend in Thailand, he is the voice not only of a generation but of the entire nation. His Rock Star status comes from a strong connection to the people, his music celebrates the life of everyday people.
“Carabao” is an energy drink that was inspired by the fighting spirit of an individual. It is more than a global energy drink, it is the empowerment to accomplish personal goals.
Carabao symbolizes the spirit of individuals who fight for the cause they believe in. Not by force, but with determination, hence the slogan: “ The Fighting Spirit of Carabao”
The Stock is a Big Winner
Carabao Goes Global
Around the world, energy drinks have become popular with the young, trendy urban population. By positioning these drinks as trendy and fashionable, many companies have forgotten the original purpose of an energy drink. Many of these so called energy drinks have now become soft drinks. Carabao believes that energy drinks were created with a purpose: to provide replenishment for lost energy.
In Thailand, home of the world’s leading energy drinks, this type of beverage was made to provide replenishment for lost energy. Carabao adheres to these basic principles and has therefore positioned itself as an energy drink for those who need replenishment.
Carabao’s position is based on the philosophy of its founding partner, Mr. Aed Carabao. Aed Carabao is a popular folk singer in Thailand who the vast majority of Thais regard as “The voice of the people”
The outspoken Aed Carabao, who Carabao Energy Drink is named after, started his movement in 1976 by creating emotionally gripping songs titled “Songs for Life“. Fame and popularity have not undermined the singer’s grassroots spirit. Understanding the hearts of his fellow men, Aed Carabao is always there to sing and speak up for the people.
The Carabao logo is unique amongst energy drink brands as it was designed by Aed Carabao himself. It represents the physical and emotional strength of people who possess the fighting sprit. The stylized image of a buffalo skull,with the red bird that represents freedom, can be seen everywhere in Thailand.
Carabao Daeng became the main sponsors of English Football League Championship side Reading F.C. Renewing their contract as Reading’s primary sponsor in June 2016 until the summer of 2019. Additionally, Carabao Daeng became the primary training kit sponsors of English Premier League club Chelsea F.C. from summer 2016.
In November 2016, Carabao Daeng have announced a three-year deal to become the official title sponsor of the EFL Cup, known as the Carabao Cup in 2017–18 until 2019–2020 season.
In December 2016, Carabao Daeng have announced a six-year deal to become a sponsor of Campeonato Brasileiro Série A club Flamengo until January 2017. In 2018 the company will be the main sponsor of the team.