M-Commerce is “Retail in Your Pocket”

M-Commerce is “Retail in Your Pocket”






M-Commerce is “Retail in Your Pocket” $WMT, $BAC Back in Y 1997 at the launch of the Global Mobile Commerce Forum, Kevin Duffey coined the phrase ‘Mobile Commerce” meaning “the delivery of electronic commerce capabilities directly into the consumer’s hand (pocket), anywhere, via wireless technology.” I took that to mean a retail outlet in your consumer’s pocket. […]