Ferrari’s (NYSE:RACE) Road Cars Define its Iconic Brand

Ferrari’s (NYSE:RACE) Road Cars Define its Iconic Brand






Ferrari’s (NYSE:RACE) Road Cars Define its Iconic Brand $RACE Ferrari builds Sports cars, Grand Touring cars, HyperSupercars, such as LaFerrari, and F1 racing cars Of these, the most important for Ferrari’s reputation are the sports (road) cars. The only ones more important are Ferrari’s Formula One race cars, but they are for the track only. […]






Ferrari (NYSE:RACE) Has Strong Brand and Pricing Power

Ferrari (NYSE:RACE) Has Strong Brand and Pricing Power






Ferrari (NYSE:RACE) Has Strong Brand and Pricing Power $RACE Ferrari has powerful intangible assets that include brand strength, intellectual property and pricing power. The evidence of Ferrari’s economic strength stems from stable growth throughout economic cycles, substantial pricing power, consistent high profitability, and a brand that captures the imagination of many around the world, but […]






SuperCar Review, The McLaren 570S

SuperCar Review, The McLaren 570S






SuperCar Review, The McLaren 570S Damien Reid gets behind the wheel of the McLaren 570S and discovers a SuperCar ready to take on its competitors  For those in the sports car game that have been watching McLaren take on the big Supercar makers over the past 6 years, things are about to get serious. McLaren’s […]






Aston Martin Ties-up with Red Bull for a HyperSupercar

Aston Martin Ties-up with Red Bull for a HyperSupercar






Aston Martin Ties-up with Red Bull for a HyperSupercar Aston Martin and Red Bull are going all-out for their upcoming mid-engine HyperSupercar. The 2 companies have assembled a team of championship-winning F1 designer Adrian Newey and Aston Martin stylist Marek Reichman to build a car they hope will render the LaFerrari (NYSE:RACE) and McLaren P1 […]