Ferrari (NYSE:RACE) Marketing ‘Genius” Maintains Brand Mystique

Ferrari (NYSE:RACE) Marketing ‘Genius” Maintains Brand Mystique






Ferrari (NYSE:RACE) Marketing ‘Genius” Maintains Brand Mystique $RACE Selling more cars is not the strategy behind Ferrari marketing genius Enrico Galliera.¬†For him selling too many cars is a problem. And maintaining exclusivity is the Key to maintaining the brand’s mystique and allure. “I have the big responsibility to keep alive this dream that is called […]






Ferrari’s Ultra-Exclusive Corse Clienti F1 Program

Ferrari’s Ultra-Exclusive Corse Clienti F1 Program






Ferrari’s Ultra-Exclusive Corse Clienti F1 Program $RACE If you thought Ferrari’s XX Program¬†was exclusive, then hang on. It sure is but not quite as exclusive as Corse Clienti, the most impressive private racing program for Maranello’s wealthiest and most well-respected owners. The XX Program allows Ferrari clients to spend millions of dollars for road-based track […]






Ferrari’s Supercars Driving Record Breaking Earnings

Ferrari’s Supercars Driving Record Breaking Earnings






Ferrari’s Supercars Driving Record Breaking Earnings $RACE Iconic Italian automaker Ferrari, NV (NYSE:RACE) posted better-than-expected Quarterly numbers last Tuesday, helped by strong demand for its Supercars from Europe and China and margins strengthened by Special Edition and Tailor Made examples. The business that was spun off from Fiat Chrysler Automobiles (NYSE:FCAU), confirmed its full-year revenue […]