Palm Beach County Named Top Tourism Marketer In Florida
In a giant step forward for cultural tourism, the Cultural Council of Palm Beach County took home three Flagler Awards, including the top honor, at the 2016 VISIT FLORIDA Governor’s Conference last night at the Hilton Orlando. The Cultural Council nabbed the coveted “Best of Show” Henry Award for tourism marketing in its budget category. In addition, the Council won a Silver Award in tourism advocacy for its groundbreaking Cultural Concierge program, and a Bronze Award in niche marketing for its 2014-2015 fall/winter marketing campaign created with Palm Beach County agency Levatas to attract cultural tourists to The Palm Beaches.
The Cultural Council has achieved landmark success in marketing The Palm Beaches as a destination for art and culture through creative and original advertising, social media, public relations and promotions. This year’s Flagler Awards reflect the Council’s leadership in promoting culture as an essential lynchpin of tourism, the state’s number one industry.
“I am extremely proud of the Cultural Council marketing team for achieving success in promoting art and culture in The Palm Beaches, and grateful to the Palm Beach County Tourist Development Council for its vision in supporting cultural tourism and recognizing the critical role that the cultural sector plays in the economy,” said Rena Blades, CEO of the Cultural Council of Palm Beach County.
“These Flagler Awards demonstrate that tourism marketing has evolved to meet the changing values of today’s traveler,” said Marilyn Bauer, director of marketing and government relations at the Cultural Council of Palm Beach County. “Tourists are seeking to collect experiences and enrichment, and The Palm Beaches is a destination with a wealth of art and culture unmatched by most U.S. luxury destinations.”
The Flagler Awards is an annual statewide competition created by VISIT FLORIDA to recognize outstanding Florida tourism marketing.
About the Cultural Council of Palm Beach County
The Cultural Council of Palm Beach County is the official support agency for arts and culture in The Palm Beaches, serving non-profit organizations, artists and arts districts. The Cultural Council administers $4.5 million in grants annually, supports arts and cultural education, provides capacity-building training, and advocates for arts funding and arts-friendly policies. The Council promotes Palm Beach County’s cultural experiences to visitors and residents through multi-platform marketing and public information programs, including its one-of-a-kind Cultural Concierge service.
The Cultural Council presents exhibitions featuring Palm Beach County artists and provides additional programming at its headquarters in the historic Robert M. Montgomery, Jr. Building, an iconic Streamline Moderne former movie theater in Downtown Lake Worth. Also at the Cultural Council headquarters are the Roe Green Uniquely Palm Beach Store featuring products by Palm Beach County artists and the Jean S. and Frederic A. Sharf Visitor Information Center, a VISIT FLORIDA designated Florida Certified Tourism Information Center.
The Cultural Council galleries, visitor information center and store are open 10 a.m. – 5 p.m., Tuesday through Saturday. For a complete calendar of cultural activities in The Palm Beaches, connect with the Council at palmbeachculture.com or (561) 471-2901. To plan a personalized cultural itinerary, connect with the Cultural Concierge at palmbeachculture.com/concierge.
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