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Options Trading Report on: Sony Corporation NYSE:SNE

Profile: Sony Corporation designs, develops, manufactures, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial markets worldwide. It offers consumer products and devices, such as televisions; Blu-ray disc players/recorders, home theaters, home audio systems, and DVD-video players; compact digital, home-use video, and interchangeable single-lens cameras; and personal computers and memory-based portable audio devices. The company also develops, produces, markets, and distributes PlayStation3, PlayStation Vita, PlayStation Portable, and PlayStation 2 games hardware and related software. In addition, it provides professional devices and solutions, such as broadcast- and professional-use products, and other B2B business solutions; CMOS image sensors, CCDs, system LSIs, and other semiconductors; batteries, audio/video/data recording media, storage media, optical pickups, and optical disk drives; and materials and components for electronic devices, such as anisotropic conductive films. Further, the company engages in the acquisition, production, and distribution of television programs, motion pictures, and animated films; operation of television networks and studio facilities; creation and distribution of digital content; development of new entertainment products, services, and technologies; and music publishing business. Furthermore, it provides various financial services, including insurance, savings products, and loans; engages in the research, development, design, production, marketing, sale, distribution, and servicing of mobile phones, accessories, services, and applications, as well as original equipment manufacture of mobile phones; manufactures Blu-ray, DVD, and CD disks; and provides Internet and medical-related Internet services. The company was formerly known as Tokyo Tsushin Kogyo Kabushiki Kaisha and changed its name to Sony Corporation in 1958. Sony Corporation was founded in Y 1946 and is HQ’d in Tokyo, Japan.

Website: http://www.sony.net

Headlines: Sony Electronics Launches K-12 Initiative, a Tablet Education Program

http://finance.yahoo.com/news/sony-electronics-launches-k-12-160000803.html

Options traders were heavily trading options contracts Wednesday establishing a new 3-month volume record for shares of Sony Corporation. A total of 9,242 Put and 4,464 Calls were traded equaling a 2.07 Put/Call ratio PCR

Investors use options to manage risk and to speculate on price changes. Options can provide significant leverage if the stock moves in the right direction, but also end up worthless if it does not.

PCRs can be regarded as a indicators of investment sentiment, indicating what experienced investors are doing in preparation for a move of an underlying equity.

A high PCR suggests that the investor sentiment is Bearish and investors are expecting the underlying stock price to decrease.

A low PCR implies that the investor sentiment is Bullish and that investors are expecting the underlying stock price to increase.

Unusual volume provides reliable clues that the stock is expected to make a move

SNE is trading above its 20, 50 and 200-Day MAs.

Shares of Sony Corporation closed Wednesday15.82, -0.01 0.06%.

Wednesday’s volume: 3.6-M/shrs is more than the average 90 day volume of 3.5-M/shrs.

Wednesday’s Trading Range: 15.52 – 15.85

52 wk Trading Range: 9.57 – 22.35

PE: 0.0

EPS: -5.75

RSI: 86.82

DiviYield: 0.30 (2.00%)

Next Earnings Date: 7 February 2013

Analysts Recommendation: Strong Buy

1 yr Price Target Estimate: 19.40

Performance Metrics

Week Month Quarter Half Year Year

+5.54% +44.21% +40.62% +35.91% -17.65%

LTN Analysis: Overall Short Intermediate Long
Bullish (0.49) Bullish (0.48) Bullish (0.48) Very Bullish (0.51)

Recent CandleStick Analysis Neutral

Open Gaps
Direction Date Range
up 4 Feb 2013 15.14 to 15.44
up 28 Jan 2013 14.46 to 14.83
up 25 Jan 2013 13.56 to 14.25
up 24 Jan 2013 13.29 to 13.36
up 22 Jan 2013 12.74 to 13.11
up 28 Jan 2013 11.98 to 12.48
up 17 Jan 2013 11.44 to 11.52
up 19 Jan 2013 10.83 to 10.99
up 13 Dec 2012 10.28 to 10.52
up 12 Dec 2012 9.96 to 10.03
up 6 Dec 2012 9.77 to 9.85

Support and Resistance
Type Value Conf.
resist. 15.93 1
supp 15.46 2
supp 15.16 2
supp 14.51 2
supp 13.62 2
supp 13.32 4
supp 13.11 2
supp 12.40 9
supp 12.02 6
supp 11.70 2
supp 11.45 7
supp 11.07 6
supp 10.76 4
supp 10.54 2
supp 10.30 2
supp 9.87 6
supp 9.60 2

Technical Indicators
Ind. Short Inter Long
EMA VBu VBu VBu
MACD VBu VBu VBu
RSI VBu
TDD Bu
Fibs VBu Bu Bu
Highs N Be VBu
Lows N N N
Trends N N N
Stoch. VBu
VBu=Very Bullish, Bu=Bullish
N=Neutral
Be=Bearish, VBe=Very Bearish