Daimler AG is expanding its stationary energy storage business to the U.S. market. After this years’ founding of the German Mercedes-Benz Energy GmbH, a completely new subsidiary responsible for the development and global sale of Mercedes-Benz brand stationary energy storage, Daimler takes a further step towards growing the market. The newly established Mercedes-Benz Energy Americas, LLC is assuming the development and sales of stationary energy systems for residential, commercial and utility applications for the North-American market. Boris von Bormann, U.S. solar industry expert, has been selected as the CEO for the branch. System production will remain the core expertise of Daimler’s wholly owned subsidiary, Deutsche ACCUMOTIVE GmbH & Co. KG. Working in collaboration with Mercedes-Benz Research & Development North America in Sunnyvale, California, Mercedes-Benz Energy Americas will bring initial product offerings to the United States starting early 2017.
With the growing electrification of transportation, demand for lithium-ion batteries is constantly rising. The stationary energy storage sector presents even more opportunities for growth. Daimler AG entered the stationary battery storage business in 2015 with its subsidiary Deutsche ACCUMOTIVE GmbH & Co. KG, responsible for the development and production of highly complex drive batteries for hybrid and electric vehicles of the Mercedes-Benz and smart brands. Especially with the establishment of the German Mercedes-Benz Energy GmbH, in charge of the development and sale of stationary energy systems, Daimler AG has been continuously expanding its activities in this growth segment this year. With the foundation of the U.S.-based branch, Mercedes-Benz Energy Americas LLC, the company is consistently continuing its expansion and marks another step within the corporate strategy “CASE”. “By founding Mercedes-Benz Energy Americas, we are once again underscoring our ambition to be a technological and market leader in the field of highly efficient storage systems on a global scale,” says Marc Thomas, CEO of Mercedes-Benz Energy GmbH in Germany. “At the same time, we are making an active contribution to the process of transition towards sustainable energy generation and continuing the success story of German-based battery production.”
The energy storage concept devised by Daimler Business Innovation provides for a variety of applications. The scalability of the systems allow for industrial application of lithium-ion batteries for network stabilization and smoothing of peak shaving for energy producers, as well as private households, for example in conjunction with photovoltaic installations. Developed for the demanding use in vehicles, the technology in Mercedes-Benz energy storage units meets the highest safety and quality requirements. The products are based on the same technology that Daimler has already used thousandfold in electric and hybrid vehicles since 2012.
Mercedes-Benz energy storage products will enter the North-American market early 2017, starting with the launch of a modular residential product. Each battery module has an energy content of 2.5 kWh that can be combined up to 20 kWh and used in various applications such as back-up power and solar self-consumption. These will be sold through various channel partners. The systems will be followed by larger energy storage systems for commercial and industrial customers. Mercedes-Benz Energy Americas will work directly with a very diverse customer base to offer tailored solutions starting later in 2017. “Mercedes Benz Energy is uniquely positioned to not only offer solutions to the energy and storage market that will help utilities, businesses and home-owners save costs and solve needs, but also combine the advantages of electric vehicles and energy solutions into one holistic platform,” says Boris von Bormann, CEO Mercedes-Benz Energy Americas, LLC.
Mercedes-Benz creates electric mobility ecosystem for products and services: EQ – the new brand for electric mobility
At the Paris Motor Show, Mercedes-Benz unveiled its new product brand for electric mobility: EQ. The EQ portfolio will encompass all future battery-electric cars as well as the associated products and services from Mercedes‑Benz. The concept vehicle EQ provides a concrete preview of a completely new generation of vehicles from Mercedes‑Benz. With a range of up to 500 kilometers and the typical Mercedes strengths such as safety, comfort, functionality and connectivity, the show car is forerunner of a new era. The product brand EQ is an elementary part of the corporate strategy for future mobility bundled under the term CASE. The goal is clear: by 2025, Mercedes‑Benz Cars aims to have over ten all-electric vehicles in its portfolio. To meet the growing demand for high-quality high-voltage batteries, Daimler is investing a total of one billion euros in the expansion of its global battery production network, with no less than 500 million euros flowing into the construction of a second battery factory at the ACCUMOTIVE site in Kamenz, Saxony. Established in 2009, Deutsche ACCUMOTIVE GmbH und Co. KG develops and produces highly complex drive batteries for hybrid and electric vehicles of the brands Mercedes-Benz and smart on the basis of lithium-ion technology. Moreover it is responsible for the production of Mercedes-Benz energy storage products.
CASE – these letters will shape the future of Mercedes-Benz Cars. They stand for the strategic pillars of connectivity (Connected), autonomous driving (Autonomous), flexible use (Shared & Services) and electric drive systems (Electric), which will be intelligently combined by the company. Already today, Mercedes-Benz Cars plays a leading role in all four areas. All activities in the area of connectivity are focused on the digital brand Mercedes me, which gives customers access to an extensive and personalized range of services by app, website or straight from their car. On the way to autonomous driving, Mercedes‑Benz has for years been a key driver of development and has repeatedly set the benchmark. To this end, the Mercedes engineers use so-called sensor fusion. The data from different sensors, such as cameras, ultrasound and radar, are intelligently combined and analyzed. With car2go the inventor of the automobile is also a pioneer when it comes to sharing. With around two million users, the company is today the world’s biggest provider of free-floating car-sharing. As far as the electrification of the powertrain is concerned, Mercedes‑Benz is pursuing an integrated approach. Under the EQ brand, it is developing an ecosystem including not just the actual vehicle, but also a comprehensive offering around electric mobility. This extends from intelligent services to energy storage units for private and commercial customers as well as charging technologies, such as inductive charging, to sustainable recycling. To enable all four pillars to develop its full effectiveness, the relevant activities are being brought together in an independent entity.