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Market For Luxury Apple Watch ‘Tiny’

Posted by: : Paul EbelingPosted on: March 9, 2015 Market For Luxury Apple Watch 'Tiny'

Market For Luxury Apple Watch ‘Tiny’


Apple Inc. (NASDAQ:AAPL) will sell its new Smartwatch at prices starting at $349, along with a Gold luxury limited edition that will sell for about $10,000.

Apple Watch is the company’s 1st new gadget since the iPad’s debut 5 yrs ago. The device will be available starting 24 April in Australia, Canada, China, France, Germany, Hong Kong, Japan and the U.K. and U.S., Cupertino, CA based Apple said Monday.

CEO Tim Cook had already signaled Apple would adopt premium pricing when he unveiled the product last September.

The cheapest Apple Watch will cost more than Samsung Electronics Co.’s $299 Gear 2 Smartwatch, which is far pricier than most other wearable fitness monitors.

Since then, Samsung has brought out the Gear S, which starts at about $350, depending on the carrier. Motorola’s Moto 360 starts at $250 and reaches $330 with a Gold finish.

The Apple Watch begins shipping in April and comes in 2 sizes and 3 styles. A variety of straps will be offered as well. Pre-orders begin April 10, Cook said at an event held in San Francisco to announce more details about the Smartwatch.

The Sport model, which has a Space Gray or Silver anodized aluminum case and colorful bands, is priced at $349 and $399.

The Apple Watch version costs $549 to $1,099. The high-end Apple Watch Edition comes with an 18-karat Gold case and polished sapphire crystal, begins at $10,000 and manufactured as a limited edition, Mr. Cook said.

The Sport may comprise 55% of sales while the Watch version may make up 45% with the luxury version garnering a ‘tiny’ share.

HeffX-LTN Analysis for AAPL Overall Short Intermediate Long
Neutral (0.22) Neutral (-0.04) Bullish (0.25) Bullish (0.46)

Stay tuned…


Paul Ebeling

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Paul Ebeling

Pattern Recognition Analyst, equities, commodities, forex
Paul Ebeling is best known for his work as writer and publisher of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly-regarded, weekly financial market letter, where he enjoys an international audience among opinion makers, business leaders, and respected organizations. Something of a pioneer in online stock market and commodities discussion and analysis, Ebeling has been online since 1994. He has studied and worked in the global financial and stock markets since 1984.

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