Not too long ago, rooftop pools, gyms and golf simulation rooms were amenities that helped sell a high-end condominium, no longer.
As the luxury housing market expanded after the Y 2008 financial crisis, developers expanded the luxuries with screening rooms, wine cellars, and concierges.
Now comes a new development in Sunny Isles Beach, FL.
It is offering with each purchase of a condominium at the 61-unit luxury Aurora, new owners get a 1-year membership to JetSmarter. The company lets users charter private jets in 170 countries.
“It’s very competitive here, so why not do something really cool?” says Managing Director of Verzasca Group, the Aurora’s South Florida-based real estate development company.
Normally the membership is $9,000 a year. At Aurora, 2-3 bedroom units start in the low $800,000’s and go up to about $1.5-M. Sizes range from 1,500 to 2,100 sqt.
JetSmarter offers free shuttles to members to and from Los Angeles, New York, and various Florida and Texas cities, and sometimes members can also score free last-minute seats for their nonmember friends and family. You will have to get yourself to the airport, though JetSmarter can get you there in a helicopter.
South Florida’s Aurora is not the only development offering easy access to private planes.
In New York City’s TriBeCa neighborhood, the developers of 111 Murray Street have teamed with Blue Star Jets, offering residents access to a personal flight director by way of their 25-Hour Sky Card program for last-minute flying. Residents can even choose the food and movies they want to see while in the air.
“Our audience of buyers really is global,” says Douglas Elliman’s director of sales for 111 Murray Street. “We have clients fly in for the day from foreign countries to meet with us.” And while the building won’t be completed until the first quarter of 2018, buyers can fly up 800 feet to what will someday be the top of the building. You can’t stand on your balcony yet, but you can huddle in the air around where it will be.
The Aurora, like 111 Murray, also comes with standard high-end amenities; a yoga garden, playroom, fitness center, and concierge. Today, just about every big development offers rooftop decks and lap pools: 1110 Park Avenue, on Manhattan’s Upper East Side, offers residents a keyed closet for wine storage; and 400 Park Avenue South has a spin studio and a steam room
Most buildings on the water in South Florida are expensive as they can run to $1,500 sqf, and whe west side Collins Ave has not been developed during the past 10 yrs. So it is now seeing it.
Note: The Aurora is not a beachfront property, Collins Ave separates it from the Atlantic Ocean.
The Big Q: Will the private make the Key difference?
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