A Look at Online Retail in America

A Look at Online Retail in America

RetailNext Inc., the worldwide expert and market leader in IoT retail analytics for optimizing shopper experiences at brick-and-mortar retail stores, today announced its forecast for stores’ biggest and busiest days in the upcoming 2016 holiday season, and for the first time in many years, Black Friday tops neither of the lists. The biggest shopping day in terms of sales is expected to be Friday, December 23, while the busiest shopping day in terms of store traffic is expected to be Super Saturday, December 17.

“As retailers have continued the trend to open more stores on Thanksgiving Day, it has pilfered away both sales and traffic from Black Friday,” said Shelley E. Kohan, vice president of retail consulting at RetailNext. “This year, with Christmas falling on a Sunday, most shoppers will want to cut short their shopping early on Saturday, December 24, leaving the day before, Friday, as retail’s biggest opportunity for sales. For store visits, Super Saturday will lead the way, with Black Friday a very close second.”

“While Black Friday, Super Saturday and Cyber-Monday all continue their starring roles alongside December 23 this year,” continued Kohan, “those retailers who reimagine and reinvent Thanksgiving weekend shopping as more of a month-long event culminating with the holiday weekend will start the season strong, and those retailers nimble and agile enough to tactically respond in December on lessons learned in November will ultimately win the season.”

Top 10 Biggest Shopping Days (Sales)

Friday, December 23
Super Saturday, December 17
Black Friday, November 25
Thursday, December 22
Wednesday, December 21
Sunday, December 18
Saturday, December 24
Saturday, December 10
Friday, December 16
Saturday, December 3

Top 10 Busiest Shopping Days (Shopper Visits)

Super Saturday, December 17
Black Friday, November 25
Friday, December 23
Saturday, December 10
Monday, December 26
Sunday, December 18
Saturday, December 24
Thursday, December 22
Wednesday, December 21
Saturday, December 3

Earlier, RetailNext issued a positive forecast for U.S. retail performance over the November through December Holiday period, predicting a 3.2 percent year-over-year (YoY) lift in sales, driven in part by a 14.9 percent increase in YoY sales through digital channels.

“There will be slight degrees of variability in early November due to the U.S. Presidential election,” added Kohan, “but the residual angst from Election 2016 will subside by Thanksgiving. As compared to last year, there are two additional shopping days between Thanksgiving and Christmas, and when coupled with generally positive economic indicators, the retail industry looks for a strong close to the year.”

About RetailNext
The first retail vertical IoT platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience real time.

More than 300 retailers in over 60 countries have adopted RetailNext’s analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext is headquartered in San Jose, Calif. Learn more at www.retailnext.net.

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Shayne Heffernan Funds Manager at HEFFX holds a Ph.D. in Economics and brings with him over 25 years of trading experience in Asia and hands on experience in Venture Capital, he has been involved in several start ups that have seen market capitalization over $500m and 1 that reach a peak market cap of $15b. He has managed and overseen start ups in Mining, Shipping, Technology and Financial Services.

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