Lamborghini revives Rambo for China market

VLKAY

Volkswagen AG (DE:VOW3), (PK:VLKAY) Lamborghini is upending tradition with a new sport-utility vehicle, (SUV) joining Bentley and Maserati in super-sizing their supercars to make more of a mark in China.

The exotic Italian sports-car maker will unveil an SUV study at the 2012 Beijing Auto Show in April, nearly 20 yrs after discontinuing the so-called Rambo Lambo military vehicle, said a person about the Sant’Agata Bolognese-based company’s plans. A production version may be available by Y 2016.

“Chinese customers love their big cars,” Christian Mastro, Lamborghini’s general manager for the Asia-Pacific region, said in a interview. “All the brands are making cars more specific for the Chinese market.”

Sales of ultra-luxury cars may almost double in China to 8,100 vehicles and rise more than 5 times in Russia to 500 by Y 2015. That growth rate compares with a 21% increase in Europe to 11,700 cars over the same period. Even with the growth of the Chinese luxury market slowing this year, the automakers see long-term benefits.

Lamborghini will have “something to show: at the Beijing auto fair, said Mr Mastro, declining to elaborate. The Italian supercar maker discontinued the boxy LM002 SUV, the Rambo Lambo, in Y 1993 after a failed effort to make military vehicles.

Paul A. Ebeling, Jnr

Paul A. Ebeling, Jnr

Paul A. Ebeling, Jnr. writes and publishes The Red Roadmaster’s Technical Report on the US Major Market Indices, a weekly, highly-regarded financial market letter, read by opinion makers, business leaders and organizations around the world.

Paul A. Ebeling, Jnr has studied the global financial and stock markets since 1984, following a successful business career that included investment banking, and market and business analysis. He is a specialist in equities/commodities, and an accomplished chart reader who advises technicians with regard to Major Indices Resistance/Support Levels.
www.livetradingnews.com

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Posted by Shayne Heffernan on Feb 22nd, 2012and filed underAutomobiles, Connoisseur's Club, Latest News, Paul Ebeling.You can follow any responses to this entry through theRSS 2.0Responses are currently closed, but you can trackback from your own site.