Lamborghini Introduces its New Huracán Spyder
Last week at a private home in Pacific Palisades (Los Angeles, California), Lamborghini, a unit of Volkswagen AG (OTCMKT:VLKAY) introduced the Huracán (RWD) Drive Spyder, priced at $219,780.
The Italian automaker did not present at the 2016 Los Angeles Auto Show
The 580hp V10 soft-top comes 1 year after Lamborghini introduced the RWD Huracán coupe and is the 1st full-production model to emerge under the leadership of the new boss, Stefano Domenicali.
This Supercar embodies the balancing act the 53-year-old manufacturer must maintain between remaining true to its Bullish heritage and embracing the daily-driver, even supercar drivers demand of their vehicles.
It’s fitting that the RWD Huracán emerged under his watch, which has defined a quick change of tone among its executive and communication ranks.
The idea among parent company Volkswagen leadership is that a fresh mood and new minds will reinvigorate products and, by extension, the brand.
The RWD Huracán Spyder embodies the direction in which Mr. Domenicali must drive the company as a Supercar manufacturer in the 21st Century. driven properly, a Huracán and Aventador will still blow a drivers mind.
The RWD Huracán Spyder will mark 62mph in 3.6 secs and has a top speed of 198mph, and it is comfortable while it is happening.
The hyper-sensitive rear-wheel-drive system is is likely to attract new customers more than an AWD (all-wheel-drive car).
After the RWD Huracán Spyder hits showrooms, 50% of Lamborghini sales in the US will be of RWD cars. Currently, 21% of Lamborghini’s total US sales are RWD.
Alessandro Farmeschi, COO of Lamborghini America, said Huracán in general has achieved higher levels of conquest buyers for the brand in recent months, and the RWD will boost that momentum. He declined to list those brands that have suffered defectors, but then mentioned Porsche.
The brand still faces challenges. Lamborghini sells fewer than 4,000 cars per year; low-slung, 2-seat Supercars aren’t anywhere near popular in the auto world’s biggest potential market, China. And there’s no denying that as virtually every other luxury brand produces electric, hybrid, or at the very least turbo-charged vehicles, Lamborghini has shown electric concepts but made no announcements about bringing anything to production.
Lamborghini execs say this year the Huracán will sell better than ever in the US.
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