RIM revamps BlackBerry for IPhone challenge

RIM is introducing its 1st touch-screen version BB Bold, plus an up-dated Torch slider phone, and a new touch- screen-only BlackBerry, all based on RIM’s new BlackBerry 7.0 platform.

The 3 devices will be available from 225 carriers, with some operators starting next week, in the biggest launch in the history of BlackBerry according to a company spokesperson.

RIM is counting on the phones, the 1st new models since August 2010, to reverse a revenue slowdown that led to RIM’s prediction in June that sales this Guarter may drop for the 1st time in 9 yrs.

All the models include pinch-and-zoom browsing and Web-page loading speeds that are 40% faster than the old Torch, the person said.

Rim is taking it a step further by enhancing the browsing experience, which is something they had to work on, and with the addition of what RIM calls liquid graphics that render images faster and make zooming smoother it is expected to an industry-leading experience.

RIM rose 1.18/shr, or 4.9%, to 25.33 at 4 p.m. New York time in Nasdaq Stock Market trading. The stock has lost 56% of its value so far this year.
Paul A. Ebeling, Jnr.

Paul A. Ebeling, Jnr. writes and publishes The Red Roadmaster’s Technical Report on the US Major Market Indices, a weekly, highly-regarded financial market letter, read by opinion makers, business leaders and organizations around the world.

Paul A. Ebeling, Jnr has studied the global financial and stock markets since 1984, following a successful business career that included investment banking, and market and business analysis. He is a specialist in equities/commodities, and an accomplished chart reader who advises technicians with regard to Major Indices Resistance/Support Levels.

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Posted by Shayne Heffernan on Aug 4th, 2011and filed underEconomics, Hot Topic, Market, USA.You can follow any responses to this entry through theRSS 2.0You can leave a response by filling following comment form or trackback to this entry from your site