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Hyundai Motor Co KRX:005380 Upgraded

Regardless of the Mileage incident etc Hyundai is doing well and doing well in a part of the World that has become important to car makers, Asia.

Economist and Hedge Fund Manager Shayne Heffernan of www.livetradingnews.com said today Hyundai Motor Co is a strong buy as sales in Asia continue to grow.

The stock trades around 6 times earnings, even if the stock only matched industry averages it would trade over 300,000KRW. Our price target for 2015 is 400,000KRW.

2015 will see ASEAN + 3 our possibly ASEAN + 6, making Hyundai a major Auto Maker in the World’s largest trade bloc, that makes it a worthwhile investment at these prices.

Despite the ongoing economic difficulties worldwide last year, Hyundai Motor Company worked hard to expand its sales and presence in key markets to position itself as a leading automaker.

The Company posted sales of 4.06 million units in 2011, and according to the brand consulting group Interbrand, the brand value rose to over USD 6 billion, ranking 61st among the world’s top 100 brands.

In China, which has become the world’s largest and most competitive auto market, Hyundai posted record sales of 740,000 units last year, while sales grew significantly in the Central and South American markets and in the emerging markets.

In the U.S., Hyundai’s Genesis sedan was chosen as the highest-ranked model in the mid-sized premium car category in the 2012 J.D. Power and Associates Vehicle Dependability Study.

Hyundai Elantra won a number of prizes around the world, including the prestigious North American Car of the Year award.

Hyundai was also ranked as the highest among all automotive brands in the J.D. Power 2012 Customer Retention Study.

In Europe, leading German motoring magazine AutoBild awarded Hyundai top position in its AutoBild Qualitätsreport for the second year in a row. Beating all other manufacturers, including renowned German and Japanese brands, Hyundai took the prestigious honor, which was based on a comprehensive analysis of reliability, long-term quality, and customer satisfaction.