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$GOOG, Google Notches Record High, Stock Split

Posted by: : Paul EbelingPosted on: January 31, 2014 $GOOG, Google Notches Record High, Stock Split

$GOOG, Google Notches Record High, Stock Split

Ad revenue from Google-owned websites +22%. Stock split planned for early April

Google (NASDAQ:GOOG) shares hit a record high late Thursday after the world’s largest Internet search company reported a spike in Quarterly revenue and announced plans to split its stock 2 for 1 on 2 April, and will begin trading on 3 April.

The world’s largest Internet search provider said Q-4 revenue rose 17% to $16.86-B. Profit came in at 12.01/shr, Vs. 10.65/shr in the same frame last year. Google was expected to make a profit of 12.21/shr on revenue of $16.75-B.

Google’s core ad business, which is revenue from Google-owned websites, grew 22%, that is  an acceleration from Q-3, a good sign.

CFO Patrick Pichette told analysts on a conference call that Google’s board approved a stock split, which is scheduled for 3 April.

Google shares rose 4.7% to $1,188 during after-hours trading  Thursday, besting  the stock’s prior record high.

Motorola, which Google Wednesday agreed to sell, likely contributed to Google’s weaker-than-expected earnings. The handset maker lost $384-M in the latest fram, more than 2X the loss from a year ago.

Paid clicks, a measure of the number of times ads from Google websites and other sites were clicked on during the period, rose 31%, stronger than expected.

Cost per click, or CPC, which measures the revenue generated when ads are clicked on, fell about 11%. That was a larger decline than forecast.

The data suggests that more web users are clicking on Google-related ads, but each ad generates less money.

HeffX-LTN Analysis for GOOG:  Overall Short Intermediate Long
Bullish (0.31) Neutral (0.19) Bullish (0.48) Bullish (0.25)







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Paul Ebeling

Pattern Recognition Analyst, equities, commodities, forex
Paul Ebeling is best known for his work as writer and publisher of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly-regarded, weekly financial market letter, where he enjoys an international audience among opinion makers, business leaders, and respected organizations. Something of a pioneer in online stock market and commodities discussion and analysis, Ebeling has been online since 1994. He has studied and worked in the global financial and stock markets since 1984.

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