Ferrari’s (NYSE:RACE) Road Cars Define its Iconic Brand

Ferrari’s (NYSE:RACE) Road Cars Define its Iconic Brand

Ferrari’s (NYSE:RACE) Road Cars Define its Iconic Brand

$RACE

Ferrari builds Sports cars, Grand Touring cars, HyperSupercars, such as LaFerrari, and F1 racing cars

Of these, the most important for Ferrari’s reputation are the sports (road) cars. The only ones more important are Ferrari’s Formula One race cars, but they are for the track only.

The road cars define the Key fantasies that animate The Scuderia’s iconic brand, that evoke its deep history, and that provoke sane people to part with huge amounts of money for the privilege of being a Ferrari “client.”

The sports cars rule.

Ferrari calls them sports cars, but nobody else does, most admirers call them Supercars, and for good reason.

Until Y 2015, Ferrari could claim that its core Supercar, the 458 Italia, was the finest car ever made by human hands.

The 458 was the peak achievement of company’s commitment, decades old, to the mid-engine, naturally aspirated V-8 sports cars. It began, effectively, with the 308 in the mid-1970’s and extended to the 458 in the 2nd decade of the 21st Century.

And it was served up on what the Ferrari lover craves beyond Sexy & Speed; Sound.

“The flat-crank V-8 produced and otherworldly scream at its redline, like a wild thing torn from a wild place and barely domesticated behind the driver’s head. The sound was the sound of fear and pleasure and raw life raised to type of brutal art. The sort of thing that Ferrari does so, so well.

“The 458 is sleek, and fine-boned but intensely purposeful. I’ve had my eardrums blown out by them at pit stops on racetracks, and I have still always, always been in love with those lines. You have your drive-for-your-life cars and your die-behind-the-wheel cars, and, given a choice, I would perish dashingly and with a smile in a 458,” said Matthew DeBord recently.

That was then, this is now.

Enter the 488 GTB, and the dawn of a new age car from Maranello.

The 458 sported a 570-hp naturally aspirated V-8, so the 458 had to be retired, and Ferrari replaced it with a 661-hp turbocharged V-8.

Ferrari has not done turbos in this type of car since the 1980’s with the F40, so there was concern, possibly even some panic, among Ferrari lovers.

You might wonder how its is going yes?

The car is terrific.

The 488 GTB Technical Specs:

  • Engine Type V8 – 90° Turbo
  • Overall displacement 3902 cm3
  • Maximum power: 492 kW (670 CV) @ 8000 rpm
  • Maximum torque: 760 Nm at 3000 rpm in VII gear
  • Length: 4568 mm
  • Width: 1952 mm
  • Height: 1213 mm
  • Dry weight: 1370 kg
  • Weight distribution: 46.5% Front – 53.5% Rear
  • 0-100 km/h: 3.0 s
  • 0-200 km/h: 8.3 s
  • Maximum speed: > 330 km/h
  • Consumption: 11.4 l/100 km
  • C02: 260 g/km
Symbol Last Trade Date Change Open High Low Volume
NYSE:RACE 47.73 19 September 2016 1.08 47.56 47.93 47.51 197,300
HeffX-LTN Analysis for RACE: Overall Short Intermediate Long
Bullish (0.25) Neutral (0.21) Bullish (0.28) Bullish (0.25)

Stay tuned…

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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