Ferrari (NYSE:RACE) Takes Intel Racing in North America
Intel announced during its Keynote at CES 2018 in Las Vegas that it entered a 3-year partnership with Ferrari North America. The 2 giants in their fields teamed up to bring Intel’s (NASDAQ:INTC) tech prowess to the Ferrari Challenge North America racing series.
The Big Q: Wondering how Intel’s chips and platforms would be integrated into a race car?
The Big A: The partnership focuses more on the secondary and tertiary parts of running a racing series. Intel will use its AI (artificial intelligence) and its Xeon Scalable platform to enhance its race broadcasts.
Example: Intel’s AI system could analyze entry and exit angles for all the drivers on a specific corner, and it could push that data right to broadcasters to deliver to viewers, it can crunch the data and point out all the interesting stuff to the fans.
Further, it not just about the broadcast
The race teams themselves need to process myriad inputs and somehow turn that into suggestions to improve a driver’s performance. Instead of waiting until telemetry is available after a race, Intel’s tech can do real-time telemetry analysis. That way, if a driver is not working the throttle that well in a specific corner, that driver will know before the race ends.
While we will not be seeing microchips piloting Ferrari Challenge cars any time soon, it is interesting to see how tech companies are involving themselves in Motorsports.
The Big Q2: Not familiar with Ferrari Challenge
The Big A: The Ferrari Challenge is a 1-make racing series put on by the iconic Italian automaker.
How it works: for about $300,000 you buy a Challenge car built to a specific spec. Each racing weekend incurs about $20,000 in operational costs, and then you could become a race-car driver in the North American Challenge series.
|NYSE:RACE||114.5||9 January 2018||0.98||115||115.05||113.65||316,230|
|HeffX-LTN Analysis for RACE:||Overall||Short||Intermediate||Long|
|Bullish (0.25)||Bullish (0.27)||Bullish (0.40)||Neutral (0.10)|
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