It is intended as a competitor for the Audi R8, the Porsche 911, and the Ferrari California. It will retail for an estimated $180,000, much less than the $349,500 675LT SuperCar they unveiled a month ago at the Geneva Motor Show.
McLaren predicts it will 3X their sales volume by 2020.
The History of McLaren
The 52-yr-old British brand is the 2nd-oldest racing team in history, behind Ferrari, and among the winningest ever. McLaren is the only team ever to win F1, Can-Am, Indy 500, and LeMans championship titles.
Last year it placed 5th in F1 team standings. At the end of the year McLaren-Honda announced the signing 2 of the sport’s premier drivers; Fernando Alonso and Jenson Button to drive in Y 2015.
At any rate, management hopes the historic successes will carry over to McLaren’s production car business.
McLaren Automotive produced the 12C just 2 yrs after forming and saw 6-month waitlists for the 616-horsepower SuperCar. The 1st company retailer was in Hyde Park.
Since then McLaren has opened 72 dealerships in 32 markets worldwide and has introduced a new model every year, including the $1.2-M P1.
Executives say the company was profitable in Y 2014, though they declined to specify by how much, but with room to expand.
That’s where the 570S sportscar and 675LT SuperCar, the 1 they introduced in Geneva, come in. The latter is a 666-hp car that belongs on the track, up against the Lamborghini Huracan and the Ferrari 458 Speciale.
When it goes on sale it will be the highest-powered, lightest McLaren on the market.
And these 2 cars are way McLaren is going to grow, since unlike Lamborghini, Bentley, Rolls-Royce, Porsche, BMW, Mercedes the brand refuses to build an SUV. Its bosses believe that the SUV gives a false sense of security and removes incentive to innovate across the board.
“We are a sports car company, pure and simple. We will never have an SUV.”