Monday in New York, McLaren debuted its 1st sports car, the 570S Coupe.

It is intended as a competitor for the Audi R8, the Porsche 911, and the Ferrari California. It will retail for an estimated $180,000, much less than the $349,500 675LT SuperCar they unveiled a month ago at the Geneva Motor Show.

 The mid-engine, rear-wheel-drive V8 coupe is lean and curvaceous, not much different from its SuperCar heritage. With its carbon fiber chassis it weighs just over 2,800 lbs, has 562hp, and a sprint time of 3.2 secs—fast enough to beat a Porsche 911 S to 60 mph by more than a sec. .

McLaren predicts it will 3X their sales volume by 2020.

The History of McLaren

The 52-yr-old British brand is the 2nd-oldest racing team in history, behind Ferrari, and among the winningest ever. McLaren is the only team ever to win F1, Can-Am, Indy 500, and LeMans championship titles.

Last year it placed 5th in F1 team standings. At the end of the year McLaren-Honda announced the signing 2 of the sport’s premier drivers; Fernando Alonso and Jenson Button to drive in Y 2015.

At any rate, management hopes the historic successes will carry over to McLaren’s production car business.

McLaren Automotive produced the 12C just 2 yrs after forming and saw 6-month waitlists for the 616-horsepower SuperCar. The 1st company retailer was in Hyde Park.

Since then McLaren has opened 72 dealerships in 32 markets worldwide and has introduced a new model every year, including the $1.2-M P1.

Executives say the company was profitable in Y 2014, though they declined to specify by how much, but with room to expand.

That’s where the 570S sportscar and 675LT SuperCar, the 1 they introduced in Geneva, come in. The latter is a 666-hp car that belongs on the track, up against the Lamborghini Huracan and the Ferrari 458 Speciale.

When it goes on sale it will be the highest-powered, lightest McLaren on the market.

And these 2 cars are way McLaren is going to grow, since unlike Lamborghini, Bentley, Rolls-Royce, Porsche, BMW, Mercedes the brand refuses to build an SUV. Its bosses believe that the SUV gives a false sense of security and removes incentive to innovate across the board.

“We are a sports car company, pure and simple. We will never have an SUV.”