Facebook Inc (NASDAQ:FB)’S “sponsored stories” are now “social context”
The changed version
What users will see is a revamped version of advertising that uses the profile information. This will now be called “social context”. The company has given a brief description of these new ads in its blog post. Now, it will not be possible for marketers to but any sponsored ads separately. Instead of that, social context which will have various stories about any social actions that have been taken by friends and will now be eligible to be displayed in the ads that are shown to your “friends” on the social networking platform.
The legal battles
The “Sponsored Stories” concept had to be scrapped post the lawsuit that was filed against the company in 2013. The allegation was that this practice that was being followed by Facebook Inc (NASDAQ:FB) was a breach of users’ privacy. This lawsuit eventually culminated in a settlement of $20M. The company was using the likenesses of user’s in the ads without taking their permission or even compensating them. Despite the fact that it lost the class-action that was filed against it, the company continued with the “Sponsored Stories” for many months. Now, with this new wording of “social context”, Facebook Inc (NASDAQ:FB) is hoping that it will be protected from any class-actions in the future.
Latest posts by Viraj Shah (see all)
- Profit For Vale SA (ADR) (NYSE:VALE) But EBITDA Falls Sharply - July 31, 2015
- Royal Dutch Shell plc (ADR) (NYSE:RDS.A) Arctic Icebreaker Finally Sails - July 31, 2015
- Facebook Inc (NASDAQ:FB) Builds A Giant Solar-powered Drone for Internet - July 31, 2015
- ConocoPhillips (COP) Is One Of Shale Companies That Continues To Struggle - July 31, 2015
- All About Penn Virginia Corporation (PVA)’s Earnings - July 31, 2015
Trade FX, Equities and Options with the World's Leading Platform Open an account here , call us at 305 4904 116, or email us to get started.
Wednesday's Technical Analysis For: DJIA (.DIA) The DJIA finished at ... read more
Forex Technical Analysis For: EUR/USD $EURUSD Euro EUR/USD saw Bullish ... read more
Increased volatility in global markets over the past month has ... read more
Ferrari Owners Club Great Britain Concours 2015 The Ferrari Owners ... read more