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The Jimador is the proud professional who harvests the agave plants used to make tequila, and knowing the right window of harvest is integral to a quality product.

Thus, el Jimador is a toast to these men, and their craft.

Created by Casa Herradura in Y 1994, el Jimador quickly became the best-selling tequila in Mexico, thanks to a year of aging in toasted White Oak barrels and traditional processes.

This creates flavors of vanilla and oak, balanced with subtle cues of cinnamon and caramel that can be enjoyed straight or iced.

The Story of Casa Herradura’s el Jimador

While many legends exist surrounding the origin of tequila, what isn’t left to myth is that Casa Herradura was created in Y 1870.

Casa Herradura is the original distillery where el Jimador Tequila is produced in Amatitán, Jalisco, México. The name Herradura came from Aurelio Lopez Rosales, a young man who grew up working at Hacienda San Jose del Refugio which would later become Casa Herradura where the tequila made there helped provide for the people.

According to locals, one day Aurelio was out inspecting the agave fields when he saw the glint of gold on the dusty ground in the distance.

When he picked up the gleaming object, he found that it was simply a horseshoe that had caught the sunlight at the perfect angle.

It may not have been Gold, but the horseshoe is a symbol of luck.

And Spanish for “horseshoe” is Herradura. So, as the story goes, the distillery was justly named Casa Herradura.

And is Y 1994, Casa Herradura created a Tequila inspired by the people who live and work at the hacienda. That tequila was named el Jimador. Its wide appeal made it the number one selling tequila in México just five years after the first bottle was produced.

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Knightsbridge Law is a boutique law firm in Thailand. The lawyers of our firm have provided legal advice on a variety of areas of the legal practice, including:

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Paul A. Ebeling, Jnr.

Paul A. Ebeling, Jnr. writes and publishes The Red Roadmaster’s Technical Report on the US Major Market Indices, a weekly, highly-regarded financial market letter, read by opinion makers, business leaders and organizations around the world.

Paul A. Ebeling, Jnr has studied the global financial and stock markets since 1984, following a successful business career that included investment banking, and market and business analysis. He is a specialist in equities/commodities, and an accomplished chart reader who advises technicians with regard to Major Indices Resistance/Support Levels.

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