e-Commerce Retail Sales Rise Nearly 16% in Q-4
e-Commerce Retail Sales Rise Nearly 16% in Q-4
In its quarterly report on estimated e-commerce retail sales released today, the US Census Bureau said that adjusted online sales jumped 15.6% Y-Y in Q-4 of Y 2012.
On an unadjusted basis, sales rose 15.8%.
AMZN, BBY, TGT, WMT
Adjusted e-commerce sales of $59.5-M comprised 5.4% of total retail sales of $1.1-B. That is the highest percentage since the Census Bureau started keeping track of online sales in Y 1999, when e-Commerce retail sales were just 0.6% of total retail sales. The Q-4 total is also the highest since Y 1999.
For the FY, e-Commerce sales totaled $225.5-B, up 15.8% from Y 2011. Total retail sales rose 5% Y-Y.
One question we might consider is the impact of more states forcing online retailers like Amazon.com Inc. NASDAQ: AMZN to collect sales taxes.
Online retailers that already have a physical presence in a state have had to collect sales taxes just as if a consumer had walked into a bricks-and-mortar store.
Retailers like Best Buy Co. Inc. NYSE: BBY, Wal-Mart Stores Inc. NYSE: WMT and Target Corp. NYSE: TGT that have been paying sales tax on e-Commerce sales have been unaffected by the new collection efforts, but they probably have not been helped much by it either.
The growth in online retail sales is three times faster than overall retail sales growth, and while online sales are not likely to catch up anytime soon, retailers that do not have significant online sales are missing a major opportunity for growth.
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