In an article titled, “GMO Industry: The Dumbest Guys in the Room,”columnist Kurt Cobb makes a number of very accurate observations.
“I am now convinced the GMO industry has managed to hire the worst public relations strategists in human history. By supporting a deeply flawed GMO labeling bill in the U.S. Congress … the industry is about to open a Pandora’s Box of PR nightmares for years to come,” he writes.
“The anti-GMO groups will likely put out lists of the worst labeling violators and lists of their products containing GMOs. And, of course, there will be lists based on those enigmatic QR codes. Perhaps those codes will become the equivalent of the skull and crossbones feared by one GMO executive.”
Mr. Cobb predicts the future here, as we believe the QR code will become exactly that; the mark of products and brands that are trying to make big money from deception by making it as difficult as possible for you to find out the truth about their ingredients.
The QR code will become known as the “Mark of Monsanto” (NYSE:MON), and shoppers will be able to simply assume admission of guilt when they see it, without ever taking the time to go through entire websites filled with much information and lots of advertising.
Nancy Fink Huehnergarth has made similar observations, noting that “Big Food may be shooting itself in the foot again,” as the QR code will make it appear they have something to hide.
“Food/drink packaging already has an ingredient label and nutrition facts panel. How simple would it be to mandate that all food packaging add a few words or a universal symbol to communicate the inclusion of GMO ingredients?” she writes.
Mr. Cobb makes a great point when he says: “The industry’s business and public relations strategists are the same ones who made a colossal marketing error ,while believing they had achieved a regulatory coup, when they steamrolled the US Food and Drug Administration (FDA) into ruling that GMOs are ‘substantially equivalent’ to their non-GMO counterparts and therefore require no testing …
The reason this strategy has turned out to be a colossal marketing error is that as the attacks on GMOs have mounted … the industry finds itself unable to pivot and point to any advantages that GMO foods have for consumers over non-GMO foods …
After all, GMO foods are said to be ‘substantially equivalent.’ That means that the industry cannot give consumers any reasons to prefer GMO foods over their non-GMO counterparts … So far genetic engineering has focused on creating plants [that] produce insecticides internally — not a pleasant thought for those eating them — and which are immune to herbicides made by, you guessed it, the companies producing the GMO seeds.”
The Big Q: if GMO’s are substantially equivalent to conventional crops in terms of nutritional value yet contain higher amounts of pesticides, why eat them?
After all, the idea that pesticides are good for our health is a tough sell.
As you may have noticed pesticides do not have health claims. And arguments defending the presence of pesticides on food always focus on the notion that the amount present is low enough that it will not produce adverse effects.
However, health statistics tell us a different story, and the reason why the “trace defense” does not hold up is because it’s not just about minor traces of chemicals on certain foods items.
Unless we eat Organic foods and use “Organic everything,” we exposed to pesticides from most foods, plus the chemicals used in the processing, plus chemicals to add flavor, texture and preservation power, plus chemicals found in the packaging and in the cashier’s receipt, plus the chemicals found in just about every product you put on your body every day, including the clothes you wear, and the furniture we sit on.
There are chemicals in the air we breathe and the water we drink.
Consumers are barraged with toxins at every turn, and they add up. That is the problem.
And our food is a major source, so avoiding chemicals in our diet can go a long way toward preserving our health. With that in mind, herbicide-resistant and pesticide-producing food crops are a very foolish idea that contributes absolutely nothing to the health and wellbeing of the global community.
Since transparent GMO labeling is not going to happen in the US anytime soon, our options become straight forward.
Buy Organic and/or locally-grown food you can verify being non-GMO.
This has always been the best option, but just not the least expensive or most convenient.
Not surprisingly, in addition to defending the quality and safety of its GE products, Monsanto has also tried to cast doubt on Organic ethics and value, in order to curb consumer preference for Organic foods.
Emails obtained via Freedom of Information Act (FOIA) requests by US Right to Know (USRTK) reveal Monsanto colluded with an organization of “independent” academics to mislead the public into thinking they were being duped by the Organic industry.
USRTK is a non-profit organization that pursues truth and transparency in the US food system.
In Y 2014, Academics Review, a non-profit organization composed of “independent academic experts in agriculture and food sciences” issued a 30-page report claiming Organic shoppers were over-paying for organics due to deceptive industry marketing practices.
The report, which was “endorsed by an international panel of independent agricultural science, food science, economic and legal experts from respected international institutions” gained traction in the trade press with headlines such as “Organics Exposed!” and “Organic Industry Booming by Deceiving Customers.”
The press release announcing the report even hammers home the point of independence by stating that “Academics Review has no conflicts-of-interest associated with this publication, and all associated costs … were paid for using our general funds without any specific donor influence or direction.”
The scandalous e-Mails obtained by USRTK tell a different story.
Products bearing the Grocery Manufacturer’s Association’s (GMA) Smart Label mark are in all likelihood filled with pesticides and/or GMO ingredients.
So, when you see the QR code or so-called Smart Label on a food product, avoid it
Eat healthy, Be healthy, Live lively
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