Dassault Falcon in China
French business jet maker looks to China for growth
Dassault Falcon aims to sell 20 business jets in China in Y 2012, accounting for 25% of the Company’s annual Global sales.
“China will be the biggest market of our company,” said Jean Michael-Jacob, vice president of Dassault Falcon, owned by the fighter jet Rafale’s maker Dassault Aviation.
As the 2nd largest economy in the World, China’s demand for business jets will explode in the coming years, he said, “China will have at least 500 business jets in 5 yrs, and we plan to take 35% of this market.”
The French company sold 15 jets in China, each for between US$30 to 50-M, within a year after moving its Asia office from Kuala Lumpur to Beijing in December 2010.
The current China market is comparatively small with only 150 business jets in use, when the United States has around 7,000.
Michael-Jacob said Falcon accounts for only 10% of the current China market. The biggest business jets seller in China is Gulfstream from the United States, which currently has over 60% market share.
“The China market will grow in the coming years,” he said. By Y 2020, China will have 1,000 business jets and Falcon aims to have taken 35% of its market by then.
Since it first produced the Falcon in Y 1963, the Company has delivered over 2,000 Falcons in more than 67 countries, taking 40% of the global business jet market.
But since the Global financial crisis, its Global sales have stagnated. “The future is in China,” Michael-Jacob said.
Paul A. Ebeling, Jnr.
strong>Paul A. Ebeling, Jnr
Paul A. Ebeling, Jnr. writes and publishes The Red Roadmaster’s Technical Report on the US Major Market Indices, a weekly, highly-regarded financial market letter, read by opinion makers, business leaders and organizations around the world.
Paul A. Ebeling, Jnr has studied the global financial and stock markets since 1984, following a successful business career that included investment banking, and market and business analysis. He is a specialist in equities/commodities, and an accomplished chart reader who advises technicians with regard to Major Indices Resistance/Support Levels.
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